Writing and publishing articles are still very effective at getting exposure and targeted traffic to your website.  Not only is it an effective strategy, but it also a very cost effective way to drive traffic to your website.  When people read your articles, they learn more about you as well as learn more about what you do and how you do it.  Article marketing serves many purposes at once, however it is only as effective as your articles.  What does that mean?  Even if your articles are everywhere on the Internet, and you get some benefit with the links that go back to your site,  you won’t get any benefit with people going to your site who are not interested in reading your article, so the key is to also create an article that draws the readers interest.

The main purpose of the title is to draw people into reading your article.  What draws people into reading your article are titles that are catchy, stand out, and indicate what the reader will get out of reading the article.  Take this article for instance.  The title tells you exactly what you will get by reading this article.  If that is of interest to anyone (and if you are reading this sentence, it is of interest to you as well), then they will read this article.   A powerful and catchy title will, right off the bat, answer some very specific questions for the reader.  These answers will create a headline that “hooks” the reader into reading your article.

The first question you must answer in your title is “What is the main benefit the person will receive when they read your article?”  This alone is worth reading the article.  I have seen many article titles that really detract from the power of the article because the title did not draw me in.  For example, let us take an article that talks about some of the things that real estate investors overlook when they are considering investing in a property.  You can have 2 different titles to that article.  One could say:

“Real estate investors overlook some things when investing in property”
“The 5 things that real estate investors overlook in property investment that can cost them thousands of dollars per deal”

Both titles can be on top of the same article but which one draws you in more?  If you are interested in not losing thousands of dollars when you are investing in property, then you will be more likely to read the article with the 2nd title.  The 2nd title lists a clear benefit of reading the article and that is how to save thousands of dollars.  The first title tells you what the article is about, but it doesn’t tell you what you will walk away with other than knowing some things that you need to remember.  You will need some practice at creating titles because some article submission sites limit the number of characters you can have in your title, so this is also a little bit of an art form as well.

When writing an article, it is important to create a title that “draws” the reader into reading your article.  It is also important that your article deliver what the title says because you will quickly lose your reader and lose credibility.  The whole goal is to get them to click on your links at the end of your article.  This is just one tip that will increase the number of visitors to your website, and there are three other tips that will help you create powerful article titles as well.

Discover more about this article writing system that can help you create high quality articles designed to drive more traffic to your website.