This Wednesday’s show was about common website mistakes that man webmasters make.  We had some good conversation and some questions from the audience about some of these common mistakes.  So what are some of these common mistakes?

• Not making it clear to the visitor just what your product or service can solve for them instantly.  You only have a short period of time to capture their attention.  If you don’t make it clear within under 10 seconds just what you product or service can do for your client, then you are leaving money on the table…..  A Lot of money
• Not giving them a clear call to action.  Don’t make your visitors guess what they should be doing next!  Tell them very plainly and obviously.  Explain it to them like they were 6 years old (of course without being condescending). You don’t want to make your visitors work to buy your product or service.
• Difficult navigation.  There should be no more than 2 steps to get to anywhere from anywhere on your website.  Your navigation buttons should be clear and concise as well as very easy to find
• Not realizing your visitors will come to your website from other than the 1st page.  You have to design your site with that in mind.  What if someone comes in on your about us page, or your contact us page, or some other non-product specific page?  How do you handle that?  How do you guide your visitor to where you really want them to be so they can take action?
• Not surveying your visitors.  Your visitors will tell you what they want and 9 times out of 10, you will be surprised that you haven’t thought of it before.  The best way to know exactly what your target market wants is to ask them and not assume.

There were other topics, but you can listen to the show for that!