On this weeks episode of the Internet Business Strategies show,  Lee Salz of Business Expert Webinars and I covered some of the differences between the different types of participants that you can market to, as well as the different ways you need to handle each market.  We also went over some of the mistakes that presenters make in their webinars.  You can get his new book that blows the lid off of how to make money with attendee funded webinars by purchasing his book “Stop Speaking for Free” :  Even though, due to technical difficulties, Lee wasn’t on as long as I would have liked him to be on, we still covered some very important topics including:

Question 1:    You titled your book Stop Speaking for Free! Does that mean you believe that a speaker should never speak for free?
Question 2:    I’ve always thought of webinars as being free events. Was I wrong?
Question 3:    In your book, you talk about the fine line between free and for-fee webinars. What are the keys to selecting saleable content when someone decides to enter the attendee-funded webinar space?
Question 4:    Most speakers have a broad spectrum of content they can deliver, how should they select the best content for an attendee-funded webinar?
Question 5:    When do people normally buy virtual seats in a webinar?
Question 6:    What are some of your recommendations when selecting a webinar technology company?

A very informative webinar.  I am actually changing some of the landing pages for future webinars I have coming up due to the information that Lee Shared on our show.  I will definitely be having him back, and you’ll see why when you listen to the podcast!