This show covered how you can take an article and then get valuable use out of it by creating a number of different types of web content offerings from it.  For example, an article can turn into a blog posting, a podcast, a video, an ebook (several articles) and even a webinar or teleseminar.  Understanding the progression of how you can re-purpose your content can really open things up for your online presence.

In addition to discussing the content repurpose process, I also gave answers to the following:

Question 1:    What is Web Content
Question 2:    What does it mean to repurpose it
Question 3:    What are some of the different ways to repurpose it
Question 4:    What is a good repurposing strategy
Question 5:    How do you deal with the reality B that there has been so much crap being sold on the Internet that now most people percive that everything is crap?
Question 6:    How do we find out what people want to hear and how they want to hear it vs the experts deciding on what they think their customers want to hear and how they want to hear it?
Question 7:    would you need a team to do all this b because no one person can do all this

Listen in for more.

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