How to Make Money from Your Website – Advertising

There are many ways to make money from your website, especially by generating a residual income from it.  One of the ways to generate a residual income is through offering advertising opportunities on your website.  When most people think of doing advertising on their website, they think of things like banner ads and sponsored links.  Advertising is basically renting space on your site and getting paid a specified amount for it upfront.

There are may ways to sell advertising.  You can sell space for a one time fee, or rent space for a specific period of time.  Usually the more traffic a website has, the smaller the rental time increments you can offer.  I have seen websites sell sponsored links/banners on their websites for as small as 1 week increments, however these were websites that had a lot of inbound traffic every month.

What makes your website valuable to advertisers

Some websites will be more valuable than other sites depending upon certain characteristics.  The more valuable the website traffic is to these advertisers, the more you can charge for the adspace on your website.  The following are the factors to consider:

  1. Traffic – The more traffic you have on your website, the more visitors will see the ad and the more you can charge for ads on your site.  Adspace usually isn’t valuable to advertisers until you have at least 3000-4000 unique visitors a month.  The higher the quality of traffic, the lower the number of visitors you need.
  2. Traffic quality – this is the type and motivation of visitors who come to your site.  If most of the traffic to your website is from traffic exchanges (becoming defunct as a valuable source of traffic if it isn’t already), […]

What The Traditional Advertising Agencies Don’t Want You To Know

In today’s economic climate, can you as a business owner afford to cut back on your business? You are certainly cutting back on business if you aren’t investing in your marketing and advertising strategies. It is important, now more than ever, to focus on getting your message out to your target market and creating a stream of willing customers. Can you get the exposure you need for your business without having to put a typical advertising agencies on retainer? The answer depends upon what you as a business owner knows about the Internet.

Internet Advertising Is Effective

Internet advertising when done strategically, can be very effective for businesses to get their products, services and message out in front of their target audience. There are several online strategies that exist which include everything from blogging to web 2.0 to Internet radio and TV.

The most powerful Internet strategies incorporate a blend of these different online sources and also understands the nature of these sources and can use them effectively. For example, going on a standard social networking site and blasting your company advertisement all over the place will not get you great results. Building a business relationship with other social networkers will get you more favorable results from your efforts, but it does take some investment in your time.

Other methods of Internet marketing activities each have their own methods of producing results, and the ability to incorporate all of them into a sensible plan is the quasi art/science combination experiment that always makes life interesting