Internet Business

Online Business Strategy – the Top 3 Things You Need to Know to Lock in Online Success

Creating success online is like creating success in any other endeavor in life.  You first will need a roadmap of where to go and what to do at each step of the way.  There are so many tactics and techniques out there that anyone can get confused and overwhelmed about what they can do to create ultimate success for their own business and online presence.

What most website owners don’t realize is that many of these courses available about how to be successful online cover some great information, yet they only cover that one small topic, and not necessarily how it fits into the whole.  For instance, there might be a course on how to set up your website to be on autopilot in creating residual revenue through Clickbank, and the ideas are very sound, yet they don’t talk about how  to send the traffic to your website to make the sales, or how to determine which kind of traffic is best to send.

Understanding your overall online strategy first before you either hire out someone to implement part or all of it for you, or end up taking the training you need to be able to do it yourself will give you the edge because you will know what kind of training you need, what the courses must cover to know if the will be helpful or not, and the ability to immediately implement what you have learned in the courses.

So the top 3 things you would need to know that will set the right foundation for your web strategy include:

  1. Who is your target market?  – This is absolutely crucial because this will determine how you need to communicate to your visitor, where your website […]

Your Free Powerful Support Team Is Waiting For You

The radio show I had yesterday with Deanna Maio went fantastically well.  We discussed the concept of Interns, what it takes to make sure your intern program is compliant with state and federal laws, and what are some of the steps to start creating your own intern program.

Creating an effective support team with the use of interns can be tricky for the business owner who is just starting out in this field.  They aren’t aware of how they should interview the interns so they are sure to get the right talent for the job.

They may not know how to post a job description so that they aren’t overwhelmed with applicants that just aren’t right for the position to begin with.

The business owner may not know how to set up the intern program so that they don’t have to take time out of their busy schedule to retrain new interns over and over again.

In this 7-week workshop, Deanna will go over the steps to create your free powerful support team.  You will get the list of resources she uses, the forms she uses, the job description templates that she uses, as well as how to market your intern program to bring in the best qualified candidates who are eager to work for you.  By the end of the workshop series, and even sooner than that, you can have your program up and running.

For listeners of the Internet Business Strategy show,  you will be able to take $50 off of this training until April 13th.  The link for this special deal is:

The discount code is:


Remember, you have until April 13th to take advantage of this offer.  You’ll make your investment back with the free […]

The Stores Online Workshops

Well, now that the stores online workshops (sales pitches) have come and gone through Denver, what are they about?  I am actually writing this because I received an invitation along with the many thousands of others in the Denver Metro area.  It has been many years since I attended one of these seminars.  The information they cover will be more up to date, but the format and purpose will remain the same…  sell you a bunch of web sites.

These types of seminars are very good at making the online success seem very easy.  When you get home and then a few weeks later, after you’ve had a chance to be with your web sites, you will see that what you received at the seminar was really the WHAT to do and not the HOW to do it.

Well, using the concept of the upsell, after you realize that you may be in over your head, you will get a call from the company offering consulting packages which will teach you the HOW to do it.  These consulting packages sometimes range in the thousands of dollars.  This is a cost that most people don’t really take into account because of course, they don’t talk about it at the seminar.  It has been several years, so I don’t know if they offer more affordable packages today or not.  However, at the time they offer you a consulting package, you are a motivated buyer.  You’ve just put a chunk of money into a bunch of web sites, and now you will need to do something with them.  If you don’t know how to yourself, you will be very tempted to take the consulting packages.

Those that do know what […]

How to protect your search engine rankings

If you have a web site that you have been maintaining and updating on a consistent basis for several years, chances are, you have acquired some decent traffic from the search engines. The thing that most webmasters don’t consider is that once they have that search engine traffic, it doesn’t mean it will stay forever. There are things that can happen with your web site that can cause it to drop out of the search engine rankings. So what is a web master to do in order to keep their search engine rankings?

Some very legitimate high quality sites are being hurt by some of the actions taken by the search engines to ban the spammy sites created by less than above-board webmasters. There are some things a webmaster can do to reduce their chances of their legitimate site being mistaken for a spam site.

1) Take care in who you are linking to on your website.

While it is good to have links that are helpful to your web visitors, you need to be careful who you are linking to. If you […]

Did You Design Your Web Site with An Exit Strategy?

Most businesses use their web site to do many of the basic functions that off-line tools and marketing systems do; sales, branding, market research, customer service, etc.  Most businesses typically use their web site for 1 or 2 of the functions listed above and rarely more that 3 at the same time.  It all depends upon what the business owner wants to get out of their web site, however, how many of them design their web site with an exit strategy?

What is an exit strategy?  In this case it is the way in which you are going to end the ownership of your website.  Will you just close your web site down or will you get your investment back and sell it?  Most businesses owners just close their web site down when they are done with it and fail to realize that they could be flushing a valuable asset down the drain.  It would be similar to walking away from your store and leaving the inventory, customer list and all of your trade secrets behind for who ever is clever enough to come by and salvage what is possible.

If you have your web site for several years, over that time you have developed a following, traffic, content, gained a lot of knowledge about your niche based upon customer buying patters, or visitor traffic patterns, and so much more.  You don’t realize that it is an asset.  If you can determine how much your web site makes per month, you can know how much you can sell it for.  If you have a sizeable email list, you have an asset that a smart email marketer can make use of to generate even more income on […]

Top 3 Ways to Improve Your Search Engine Optimization Results

There are many ways to drive traffic to your website, and one of the most effective and least expensive ways is to improve your search engine rankings and get search engine traffic to your website.  There are three things you must be sure that you do to give yourself the best chance at improving your search engine results.  Some of these take experience to improve and others are just basic common sense.
1) Research the keywords people are actually using to search for your products or services.
You may have received an email from some offshore “SEO company” that says they can get your website on the first page of Google.  It is very easy to get any website on the first page of Google.  The question is, for what search term, or keyword phrase are you getting your web site on the first page of Google?  Many times it’s a search term that no one else is really searching for.   If that is the case, then you will have some trouble at getting any traffic to your website for that term.  You should do your own keyword research, or hire a reputable company to find out which keywords your target market is using to find you and also which keywords are going to give you more responsive traffic.  There are many tools out there that will help you discover these keywords.  Find one and give yourself a step up on your competition.  Once you know these keywords, use them in your website text, page name, title tags and header tags.
2) Keep your web pages as focused as possible on a single topic.
The more focused your web pages are, the better they will rank in the […]

Web Business Training – 7 Roles Your Website Can Fulfill In Your Business

Websites have now become a necessary expense for a business if they want to give themselves credibility.  What most business owners miss out on however is that they don’t really know just what their web site can do for them because they usually have one because everyone else has one.  If the goal is to just keep up with the Jones’, then as a business owner, you are potentially leaving money on the table because you are not making the best use of your web presence.  To make the best use of your web presence, you will want to understand the 7 roles your web site can have in your business.
1)    Sales – Your website can be your automated sales person.  It can perform the e-commerce duties of collecting payments, depositing the money into your bank account and automated customer follow-up.
2)    Marketing – Your web presence can keep your business in front of your target market and it can also keep your business message fresh in the minds of your target audience as well.  It can also keep your target market abreast of the new products and services you are offering.
3)    Branding – You can use your web presence to display your expertise of your particular niche.  This is where you can set yourself apart from the competition.  Your target audience will begin to get an idea of what it would be like to do business with you.
4)    Market Research – You can get valuable market data from your target audience if you encourage your visitors to give you feedback. Ask them questions about your service, what new kinds of products or services they would like to see, and other specific questions relating to […]