Radio Shows

Finding Your Target Market

This show B. and Niki covered the importance of finding your target market and the difference between marketing and PR. In these times targeted PR is more important than ever before and putting together a strong PR campaign will really make a difference in the bottom line of your business. For those of you who were lucky to be on the call, you were able to take advantage of 3 hours of free consultation by Niki Lopez of Focus Marketing and PR.

In B’s Bytes, B. covered the different kinds of traffic you can get to your website and how you would need to use different monetization strategies with each type of traffic.

Those listeners are also eligible for a free web site assessment.

In addition, we  gave the answers to the following questions:

Question 1:    What inspired you to begin your business?
Question 2:    What process do you go through to help people identify their target market?
Question 3:    Why is identifying your target market so important in today’s world?
Question 4:    What changes do you typically see for your clients once they have gone through this process?
Question 5:    How does today’s economic situation dictate what you can do with your clients?
Question 6:    Why is it still important to market, especially right now?
Question 7:    How does Internet marketing fits into today’s marketing strategies.

In B’s Bytes, I talked about the different kinds of traffic and what you can do with that type of traffic, and the different ways to monetize that traffic.

Check out the twitter webinar I’ll be holding with Andrea Vahl on June 24th

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By |June 11th, 2010|Radio Shows|0 Comments
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Email Marketing 2.0 – Doubling Your Business w/ Kirk Masters

In this weeks episode, we discuss email marketing 2.0 and how that is different than traditional email marketing.  Using the right tools and programs, an entrepreneur can not only streamline how they keep in contact with their client and prospect base, but they can also automate the process of moving prospects into customers AND continuing the process of upselling your current customers.  Kirk discussed a powerful system that when put into place, will actually double sales.  Some of the questions we uncovered the answers to include the following:

Question 1:    Why is email marketing not effective anymore?
Question 2:    What are small businesses leaving on the table by not following up effectively?
Question 3:     What is email marketing 2.0 verses email marketing 1.0?
Question 4:    How do I develop a marketing plan simply, quickly and that actually generates results?
Question 5:    How does Infusionsoft help people get rid of multiple systems that run their business?
Question 6:    How do Infusionsoft clients double their sales?
Question 7:    Why does Michael Gerber say that Infusionsoft is a gift from God?

Click Here to  find out more about InfusionSoft and get a free 14 day trial:

Find out about my new wordpress webinar:

By |June 2nd, 2010|Radio Shows|0 Comments
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Web Design Trends that Will Make a Difference On Your Website

In this weeks show, we talked with Bob McCool  of arielMIS and the web design trends that are taking hold.  We went over the following questions:

Question 1:     Why are understanding trends in web design important?
Question 2:    What are the trends you are seeing with website design now?
Question 3:    What are some cool things I can be doing right now to spruce up my website?
Question 4:    Is it important for my website to be trendy?
Question 5:    What if I’m just getting started, can I do something affordable and effective?
Question 6:    Content Management is a term we’re hearing a lot. Is Content Management important to consider when redesigning my website?
Question 7:    Do I need to care about Mobile devices like the iPhone, Blackberry and Android when building my website?

Want to know more about web design trends?  arielMIS provides a generous hour of consulting to all new customers. We encourage you to take advantage of this time to consult with us on what you are trying to accomplish and to help get you moving in the right direction.

B’s Bytes

B’s Bytes covered what must you do to get started the right way on your web site.  Listen in for more!

By |May 27th, 2010|Radio Shows|1 Comment
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Managing Your Online Brand

I this weeks show I discussed managing the online brand with David Sandusky of Your Brand Plan.  With the changes in the Internet, and the growth of Social Networking, it is more important than ever to be aware of your online brand and begin actively managing your brand.  David and I discuss some very interesting and important topics regarding online brand including:

Question 1:    What is a definition of ‘brand’
Question 2:    What is the best way to take classic brand management online
Question 3:    What are some of the best benefits of online brand management
Question 4:    Should every brand have a presence online
Question 5:    What are some potential pitfalls of having an open brand online
Question 6:    What are the best tools for online brand management

Listen in for more:

In B’s Bytes, I discuss How to convert traffic into buyers.

One of the methods is to be smart about where your sending your traffic from.  Your traffic has to already be interested in your product or service, and then more perfectly, be interested in your product or service at the time they are on your website.  Listen in for the rest of this answer on how to get your traffic interested in your product or service.

By |May 19th, 2010|Radio Shows|0 Comments
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Using Twitter to Grow Your Business

In this episode, Grandma Mary and I discuss Twitter and how it can help your business.  In the world of social media, we have to go where our clients are, and learn how to connect with them there.  Listeners learned how to find followers and what to tweet about.  Other topics such as what are good twitter tools and how to make the time spent on twitter effective and how to track that effectiveness.  Other questions that were answered include:

Question 1: What is Twitter?
Question 2: Should I sign up for Twitter?
Question 3: What is a Twitter “Strategy”?
Question 4: How do find Followers?
Question 5: What should I tweet?
Question 6: How long should I spend on Twitter each day?
Question 7: How do I automate Twitter?
Question 8: What are some other good Twitter tools?
Question 9: How do I track my effectiveness on Twitter?

B’s bytes covered an answer in regards to some online social media tactics, and having your social networking profiles set up appropriately and other tips on this question.
Grandma Wary will have a Twitter book and a Facebook book just released. “How to Use Twitter to Grow Your Business” “How to Use Facebook to Grow Your Business” Totally up-to-date information, quick and easy way to get started with lots of step-by-step instructions and screenshots. You can purchase the ebook from here: How to use twitter to […]

By |May 13th, 2010|Radio Shows|0 Comments
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How to Make Money With Attendee-Funded Webinars w/ Lee Salz

On this weeks episode of the Internet Business Strategies show,  Lee Salz of Business Expert Webinars and I covered some of the differences between the different types of participants that you can market to, as well as the different ways you need to handle each market.  We also went over some of the mistakes that presenters make in their webinars.  You can get his new book that blows the lid off of how to make money with attendee funded webinars by purchasing his book “Stop Speaking for Free” :  Even though, due to technical difficulties, Lee wasn’t on as long as I would have liked him to be on, we still covered some very important topics including:

Question 1:    You titled your book Stop Speaking for Free! Does that mean you believe that a speaker should never speak for free?
Question 2:    I’ve always thought of webinars as being free events. Was I wrong?
Question 3:    In your book, you talk about the fine line between free and for-fee webinars. What are the keys to selecting saleable content when someone decides to enter the attendee-funded webinar space?
Question 4:    Most speakers have a broad spectrum of content they can deliver, how should they select the best content for an attendee-funded webinar?
Question 5:    When do people normally buy virtual seats in a webinar?
Question 6:    What are some of your recommendations when selecting a webinar technology company?

A very informative webinar.  I am actually changing some of the landing pages for future webinars I have coming up due to the information that Lee Shared on our show.  I will definitely be having him back, and you’ll see why when you listen to the podcast!

By |May 6th, 2010|Radio Shows|0 Comments
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Web 2.0 Strategies – Radio Show

In this weeks episode, I covered an overview of how to approach your web 2.0 or social networking strategy.  Is it really important to be in the social networking sphere and if so, how do you incorporate social networking into your own web presence?   On the show, I cover the answers to the following questions:

Question 1:    What is Web 2.0
Question 2:    Who is it useful for?
Question 3:    What are some web 2.0 sites
Question 4:    What is the benefit of participating on these sites
Question 5:    Does that mean I don’t need my own web site?
Question 6:    Should I promote my web 2.0 sites and how?

Listen in as I answer these questions.  And if you haven’t already had the chance, check out the wordpress training webinar I will be giving.

By |April 30th, 2010|Radio Shows|0 Comments
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10 Tips in Keyword Research

This weeks episode I interview Reid Peterson of Growth In Harmony who talks about keyword research and how it can really make a difference in your web business because you will rank better in the search engines and get more search engine traffic.  Reid and I discuss some of the strategies that will help land you in better search engine position.  Listen in as we discuss the following:

Question 1:    Where do I start?
Question 2:    What’s a long tailed keyword?
Question 3:    What should I look for when doing keyword research?
Question 4:     How important is it to have keywords in my domain name?
Question 5:    What free tools can I use for keyword research?
Question 6:    How much does the order of keywords matter?

Question 7:    What should I do if my website doesn’t have good keywords?
Question 8:    once I decide on my keywords…where do i enter them?
Question 9:    what is the consequence to put keywords into your content that isn’t even in the content?

These questions and more were answered.

B’s Bytes covered “How to get Links to Your Website” – Listen in for the answer.

Announcement:

I will be giving a WordPress webinar on May 3rd.  It will be about how to set up WordPress for maximum results in the search engines and the tools to make your WordPress blog easier to maintain ->  Go here to Register:

By |April 22nd, 2010|Radio Shows|0 Comments
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Outsourcing Secrets – Your Powerful Support Team.

Creating your powerful support team for your online business is easier than you think when you have the right step by step guidance leading you through the process.  You will know how to set up your internship program, how to market it, how to make sure you are getting the kind of qualified candidates you need, and how to keep your team going on a self perpetuating basis with minimal effort on your part.  Best of all, you will know how to create a win-win scenario for both the business owner and the Intern.

In this show, I interviewed Deanna Maio of Savvygals LLC and we covered the importance of Intern programs, how to stay within federal and state guidelines, and how they can be win/win, especially in these economic times.

Other questions that were covered include:

Question 1:    How did you get started in your business?
Question 2:    How did you come up with the idea to create your own free powerful support team?
Question 3:    Why would a biz owner want to have an intern(s)?
Question 4:    What size of business and what type business could benefit have an intern program?
Question 5:    What are the benefits of having interns?
Question 6:    Why would an intern want to work for free? What are the benefits to the them?
Question 7:    What could an intern do for you in your business owner?

Many other questions and answers were covered as well.
Deanna will be giving a workshop on April 22nd 2010 on how to create your powerful support team.  She will go step by step on HOW to do this and stay legal, and create a system that provides a real benefit to the community.  You don’t have much time to sign […]

Related terms:

By |April 17th, 2010|Radio Shows|2 Comments
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Using Linked In for Business.

In this week’s episode that aired on March 31st, I interview Mike O’Neil where we discuss the how to use Linked In for business.

This show covered the power of using LinkedIn, some tools you can use to increase your network, and some of the differences between the pro and basic plans.  There was also some discussion on the value of building a big network as well.  To find out more about Mike O’Neil and what he is doing with LinkedIn, go to http://rocktheworldbook.com/the-book-tour.

B’s Bytes:
How do I get more traffic effectively and inexpensively to my web site?

Blogging and blog and forum commenting will give you a good head start on getting more traffic to your web site from both the search engines and from other web sites.  To get more tips on how to get traffic effectively to your web site, sign up for your free 30 minute web assessment :

Some of the questions covered include:

Question 1: Why is it important for people to be engaged on LinkedIn?
Question 2: What is the number one thing to do or to fix in order to gain more business, to see more success?
Question 3: You are very connected. Is that important for everyone? And what is the value of building a network, connecting with people?
Question 4: Social Media is the hot topic of the day. How did you get started in social media and what makes you The “Rockstar” and “Diva”?

Question 5: What is the difference between premium & regular membership accounts
Question 6: Why do you travel so much
Question 7: When you are a consultant, you can benefit your client with a bigger network

By |April 13th, 2010|Radio Shows|0 Comments
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