Radio Shows

Web Copy – Tips that will Make it More Responsive

In this show with Gloria Rand, we covered some of the most important tips about writing content for the web that many small business owners seem to look over.  While we were on the show, we had many questions from the audience about what business owners need to do to their web sites to make them more effective, and why they would wantto care about what their website was like.

In this show, we answered the following questions:

Question 1:    What is the secret to successful internet marketing?
Question 2:    Why is writing for the web different?
Question 3:    What are the biggest mistakes people make in their online marketing efforts?
Question 4:    What are the most effective strategies you’ve found for writing copy that sells?
Question 5:    Are there any resources or tools you recommend?
Question 6:    If someone wants to write their own web site copy, where do they begin?
Question 7:     What can listeners do to ensure they get the help they need when hiring a copywriter?
Question 8:    importance of web copy
Question 9:    Social networking copy
Question 10:    ny creative ideas how to engage people whom have been breanwashed by the media advertising campaigns?
Question 11:    How to start a conversation
Question 12:    how to you get someone involved in what you have to offer

Listen into the show to discover the answers to these questions:

Also this weeks special is the following:

  • A 10% discount on any copywriting service to anyone who mentions hearing this interview.

Gloria will be giving a workshop on April 27.   It will be a search engine optimization workshop for the National Association of Entrepreneurs in Winter Park, FL at 11:30 am. You can reserve a seat by emailing rsvp@thenae.org or contact her through her website at http://gloriarand.com

B’s Bytes:

How to […]

By |March 30th, 2010|Radio Shows|0 Comments
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The Power of a Multiple Blogging Strategy With Jack Humphrey

This weeks episode of the Internet Business Strategy show discussed the power of using more than one blog to generate revenue and how to do that in a more effective and efficient way.  Blogging can take up as much time as you want it to, and if you are going to spend hours a week blogging, you can do that on one blog and put your eggs in one basket, or you can spread the “risk” and put all of that effort in more than one blog.  The multiple blogging works when you use the right strategy and have the right tools.  In this episode, Jack Humphrey of Blog Success, and B. Hopkins discuss the 10-30 method of blogging and how it can become a powerful strategy.

Listen in as we discuss the answers to the following questions:

Question 1:    What are the different ways people use blogs to get traffic or make money online?
Question 2:    You have something called the “1030 Method.” I know it’s a multi-blog system, but how does it work?
Question 3:    Is it really feasible for people to run more than 2-3 blogs?

Question 9:    Who should you listen to
Question 10:    how often do you recommend posting
Question 11:    what about using guest bloggers
Question 12:    being a guest blogger

Go and download the newest version of Authority Black Book for free!

Get a free 30 minute Web Assessment

By |March 19th, 2010|Radio Shows|0 Comments
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Maximizing Your Website Conversion – Web Design

In this show, B. Hopkins interviews Todd Barrs of Spyglass LLC, and we discuss one of the most overlooked aspects of having an online presence….  Web conversion.  What are the visitors doing when they get to your web site?  If they are leaving right away, you have some work to do to increase the numbers of people who are staying on your web site.  The fortunate thing is that there are some things you can do to increase your web site’s effectiveness.  In this show, we discuss the following:

Question 1:    What is conversion optimization?
Question 2:    Why is conversion optimization so important to web marketing success?
Question 3:    How does conversion optimization relate to SEO?
Question 4:    Where should conversion optimization fit into a marketing plan?
Question 5:    What can website owners do to begin improving their website’s conversion rates?
Question 6:    On which web pages does conversion optimization have the greatest effect?
Question 7:    Which web page elements have the greatest effect on conversion rates?
Question 8:    Is statistical testing necessary for successful conversion optimization?
Question 9:    What tools and services are available to website owners in order to begin improving their website’s conversion rates?
Question 10:    how much does it cost to make a website?

Also, in B’s Bytes:  I give one tip to the following question:

“How do I get more people to comment on my blog?”

For 3 more tips on how to get more people to comment on your blog postings, sign up for a 30 minute free web assessment.

By |March 15th, 2010|Radio Shows|0 Comments
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Ways to get multiple uses out of your web content

In this show, I cover how to get multiple uses out of the web content that you have created.  Just because you have written an article, or have done a blog post, doesn’t mean that’s the end of it…  No siree!  you can do multiple things with the content that you have written once already.  Using your content multiple times will allow you to get more exposure to your web site,  grow your business, and generate more income.  This show, fewer questions were answered, which allowed me to answer them more in-depth.  The topics covered were the following:

Question 1:    What is Web Content?
Question 2:    What forms does web content come into?
Question 3:    What can I do with web content?
Question 4:    What are some of the benefits of re-purposing web content?
Question 5:    Can I use other’s web content?

Listen in for more insights to repurposing web content.

Also, for a 30  minute free web assessment on how you can repurpose some of your web content, go to the following to reserve your spot:

30 minute web consultation.

Related Web Content posts:
By |March 12th, 2010|Radio Shows|0 Comments
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How to Use Articles to Build Your Email List

In this show Steve Shaw of Submit Your Article and I discuss the tactic of using articles to build your emails list.  There were some very good tips that were included in what you should do with your articles and how you should incorporate them into your web site to get the maximum effectiveness for building your mailing list.  Here are the questions that we answered on the show:

Question 1:    What are the main benefits of article marketing to an online business?
Question 2:    For the sake of our listeners who are new to article marketing can you explain how article marketing works?
Question 3:    Can you explain what makes a good article and how they should write articles?
Question 4:    So how often should business owners be posting articles into the article directories and how many article submission sites should they be using?
Question 5:    Can you explain the importance of keyword research for article marketing?
Question 6:    What’s a ‘resource box’ or ‘bio box’, and how should one be constructed for maximum benefit?
Question 7:    What are your main top tips for great article marketing?
Question 8:    How can articles be used specifically to build your email list?
Question 9:    Articles can take a lot of work to produce, especially on a consistent basis – can you explain how business owners can maximize the value they get from each article they write?
Question 10:    How does SubmitYOURArticle.com help business owners maximize the results they achieve through article marketing?
Question 11:    how to start w/ writing an article
Question 12:    how do you keep the material fresh?
Question 13:    is one artical per month on a site really enough?

Take advantage of this limited time offer in using a powerful Article Marketing System.  […]

By |March 8th, 2010|Radio Shows|11 Comments
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5 Tips That Will Improve Your Pay Per Click Performance

In this show B. Hopkins interviews Matt Dombrow of Clixo about Pay Per Click strategies and some of the mistakes business owners make when creating a pay per click campaign.  Pay Per Click is a form of Internet Advertising that can create instant traffic to your web site, and when implemented correctly, can create a lot of revenue for the web site owner.  It as a form of online bidding for the position of your ad, and most of these types of ads can be found on the major search engines.  On this episode, we discuss, strategies, mistakes, and other specific questions about search engine marketing.  Listen in for the answers to these following questions.

Question 1:    What is the secret to successful search marketing?
Question 2:    What is the hottest trend in search marketing?
Question 3:    What types of results should people expect from search marketing?
Question 4:    What are the biggest mistakes people make when hiring a search marketing agency?
Question 5:    What elements of search marketing do people drop the ball on?
Question 6:    What can listeners do to ensure they get the help they need when hiring an agency?
Question 7:    Are there any resources or tools you recommend?
Question 8:    If someone is just getting started with search marketing, where do they begin?
Question 9:    What are your thoughts on social media?
Question 10:    What blogs or other media do you pay attention to?
Question 11:    who tracks the conversion of the leads
Question 12:    How do you feel about providing some value first on social media as a criteria to get involved?

To find out more about Clixo, go to http://clixosearch.com

By |March 1st, 2010|Radio Shows|0 Comments
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Internet Business Strategies – How to Monetize Your Blog

In this episode of the Internet Business Strategies radio show with B. Hopkins, I interview Dave Taylor of AskDaveTaylor.com….  Yes That Dave Taylor.  We had a very interesting discussion on how to monetize your blog and how to create a blog that you can monetize.  One of the good points that I liked about the show is the concept that kept getting driven home over and over again was the fact that if you want a blog that is going to generate revenue for you, you will need to create a blog that is a quality blog that is useful to your visitors.

We answer a number of other questions that really hit home what you need to have on your blog that will turn it into an authority site and then get massive amounts of traffic.

These are some of the questions we answered in our show.

Question 1:    What’s your blog about?
Question 2:    Do you have more than one blog?
Question 3:    On your main blog, how often do you publish?
Question 4:    Do you get comments, and if so, do you moderate them?
Question 5:    How do you make money from your blog?
Question 6:    What kind of money are we talking about, do you make a *living* as a blogger?
Question 7:    If you were starting out today, how would you approach blogging as a revenue stream?
Question 8:    What do you most like – and dislike – about blogging?
Question 9:    What about social media: are Twitter, Facebook, etc., making blogs obsolete?
Question 10:    what blog platform are you using
Question 11:    Are you doing SEO
Question 12:    Do you have guest bloggers
Question 13:    Where do you get your advertisers?
Question 14:    Do you pay attention to your readers demograhpics if yes what […]

By |February 26th, 2010|Radio Shows|0 Comments
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How the New FTC Ruling Affects how we run our Web Businesses – Pt 2

This is the 2nd part of our interview of how we run our web businesses after the FTC rulings have taken effect.  Our web businesses can be our sole source of income, so if we don’t understand how these changes affect us. our income can be seriously effected.  This episode covers the remainder of the questions that we didn’t have time to answer in part 1 of the show back in November.  You can find Part 1 of the new FTC rulings Here.

In this episode, Doug Greiss of Dymond Reagor Colville, LLP covered answers to the following questions.

Question 1: How could I modify a website to comply with the rule changes?
Question 2: What are the penalties for non-compliance?
Question 3: What are the any positive effects of the rule changes?
Question 4: Does it now mean advertising on the Internet is subject to the same laws as other advertising?
Question 5: How does the FTC enforce the Rule?
Question 6: Is it necessary to use an outside attorney or consultant?
Question 7: Where can I get more information?
Question 8: how did the ads on tv change?
Question 9: where can you go to get help to understand what applies to you?
Question 10: what are some examples of FTC change?

Listen in for more the insightful answers.

More articles on […]

By |February 17th, 2010|Radio Shows|0 Comments
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Connecting with and Researching Your Target Market

In this weeks radio show, we discuss how to research your target market. Where you can go and what you can do to find their wants, desires, pains and needs.  The more you know about your target market, the better you can connect with them when they visit your web site.

We cover the answers to the following questions:

Question 1: What is a Target Market and Why Do I want to be clear about that
Question 2: What if my target market is really huge
Question 3: How do I address multiple target markets.
Question 4: How do I find out information about my target market?
Question 5: How can I connect with my target market on my web site
Question 6: How can I continue to research my target market from my web site
Question 7: What else can I do with my target market

Listen in to find more about this marketing topic.

We’d like to thank the following sponsors:

teleseminarlive.com

thechoiceismine.com

By |February 8th, 2010|Radio Shows|0 Comments
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Getting Your Website To Clearly Speak To Your Target Market

This weeks episode, aired on January 20th 2010 discussed the requirement for business owners to really connect to their target market.  The level of connection you have with your target market is directly proportional to the amount of income you can create from that target market.  So what does it take to connect with your target market?  Our guest this week Alecia Huck of Maverick and Company shares with us some powerful tips on what we can do to get a strong connection with our target market.

Listen in and we discuss the answers to the following questions:

Question 1:    What are the biggest mistakes people make in their marketing efforts?
Question 2:    What are the most effective strategies you’ve found?
Question 3:    What are some good rules of thumb for developing marketing materials?
Question 4:    If you’re trying to get more referrals, what are some good strategies for that?
Question 5:    Is giving an incentive a good way to get referrals?

Announcement:  Join our Facebook class and learn how to get more business from Facebook.

By |February 4th, 2010|Radio Shows|0 Comments
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