Web Business Strategies

Maximizing Your Website Conversion - Web Design

Internet Strategist — Mon, 15 Mar 2010 15:46:21 +0000

In this show, B. Hopkins interviews Todd Barrs of Spyglass LLC, and we discuss one of the most overlooked aspects of having an online presence…. Web conversion. What are the visitors doing when they get to your web site? If they are leaving right away, you have some work to do to increase the numbers of people who are staying on your web site. The fortunate thing is that there are some things you can do to increase your web site’s effectiveness. In this show, we discuss the following:

Question 1:    What is conversion optimization?
Question 2:    Why is conversion optimization so important to web marketing success?
Question 3:    How does conversion optimization relate to SEO?
Question 4:    Where should conversion optimization fit into a marketing plan?
Question 5:    What can website owners do to begin improving their website’s conversion rates?
Question 6:    On which web pages does conversion optimization have the greatest effect?
Question 7:    Which web page elements have the greatest effect on conversion rates?
Question 8:    Is statistical testing necessary for successful conversion optimization?
Question 9:    What tools and services are available to website owners in order to begin improving their website’s conversion rates?
Question 10:    how much does it cost to make a website?

Also, in B’s Bytes: I give one tip to the following question:

“How do I get more people to comment on my blog?”

For 3 more tips on how to get more people to comment on your blog postings, sign up for a 30 minute free web assessment.

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Ways to get multiple uses out of your web content

Internet Strategist — Fri, 12 Mar 2010 18:02:45 +0000

In this show, I cover how to get multiple uses out of the web content that you have created. Just because you have written an article, or have done a blog post, doesn’t mean that’s the end of it… No siree! you can do multiple things with the content that you have written once already. Using your content multiple times will allow you to get more exposure to your web site, grow your business, and generate more income. This show, fewer questions were answered, which allowed me to answer them more in-depth. The topics covered were the following:

Question 1:    What is Web Content?
Question 2:    What forms does web content come into?
Question 3:    What can I do with web content?
Question 4:    What are some of the benefits of re-purposing web content?
Question 5:    Can I use other’s web content?

Listen in for more insights to repurposing web content.

Also, for a 30 minute free web assessment on how you can repurpose some of your web content, go to the following to reserve your spot:

30 minute web consultation.

The Definitive Guide To Writing Magnificent Online Content - Part 1 - The Headline (bradblogging.com)
Content Is Still King On The Internet (tlmarketing.net)

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How to Use Articles to Build Your Email List

Internet Strategist — Tue, 09 Mar 2010 01:06:33 +0000

In this show Steve Shaw of Submit Your Article and I discuss the tactic of using articles to build your emails list. There were some very good tips that were included in what you should do with your articles and how you should incorporate them into your web site to get the maximum effectiveness for building your mailing list. Here are the questions that we answered on the show:

Question 1:    What are the main benefits of article marketing to an online business?
Question 2:    For the sake of our listeners who are new to article marketing can you explain how article marketing works?
Question 3:    Can you explain what makes a good article and how they should write articles?
Question 4:    So how often should business owners be posting articles into the article directories and how many article submission sites should they be using?
Question 5:    Can you explain the importance of keyword research for article marketing?
Question 6:    What’s a ‘resource box’ or ‘bio box’, and how should one be constructed for maximum benefit?
Question 7:    What are your main top tips for great article marketing?
Question 8:    How can articles be used specifically to build your email list?
Question 9:    Articles can take a lot of work to produce, especially on a consistent basis - can you explain how business owners can maximize the value they get from each article they write?
Question 10:    How does SubmitYOURArticle.com help business owners maximize the results they achieve through article marketing?
Question 11:    how to start w/ writing an article
Question 12:    how do you keep the material fresh?
Question 13:    is one artical per month on a site really enough?

Take advantage of this limited time offer in using a powerful Article Marketing System. I use this system as well and it is fantastic. Try out this system for 30 days for $1 and get your feet wet about what article marketing can do for you.

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5 Tips That Will Improve Your Pay Per Click Performance

Internet Strategist — Mon, 01 Mar 2010 23:46:56 +0000

In this show B. Hopkins interviews Matt Dombrow of Clixo about Pay Per Click strategies and some of the mistakes business owners make when creating a pay per click campaign. Pay Per Click is a form of Internet Advertising that can create instant traffic to your web site, and when implemented correctly, can create a lot of revenue for the web site owner. It as a form of online bidding for the position of your ad, and most of these types of ads can be found on the major search engines. On this episode, we discuss, strategies, mistakes, and other specific questions about search engine marketing. Listen in for the answers to these following questions.

Question 1:    What is the secret to successful search marketing?
Question 2:    What is the hottest trend in search marketing?
Question 3:    What types of results should people expect from search marketing?
Question 4:    What are the biggest mistakes people make when hiring a search marketing agency?
Question 5:    What elements of search marketing do people drop the ball on?
Question 6:    What can listeners do to ensure they get the help they need when hiring an agency?
Question 7:    Are there any resources or tools you recommend?
Question 8:    If someone is just getting started with search marketing, where do they begin?
Question 9:    What are your thoughts on social media?
Question 10:    What blogs or other media do you pay attention to?
Question 11:    who tracks the conversion of the leads
Question 12:    How do you feel about providing some value first on social media as a criteria to get involved?

To find out more about Clixo, go to http://clixosearch.com

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Internet Business Strategies - How to Monetize Your Blog

Internet Strategist — Fri, 26 Feb 2010 05:28:29 +0000

In this episode of the Internet Business Strategies radio show with B. Hopkins, I interview Dave Taylor of AskDaveTaylor.com…. Yes That Dave Taylor. We had a very interesting discussion on how to monetize your blog and how to create a blog that you can monetize. One of the good points that I liked about the show is the concept that kept getting driven home over and over again was the fact that if you want a blog that is going to generate revenue for you, you will need to create a blog that is a quality blog that is useful to your visitors.

We answer a number of other questions that really hit home what you need to have on your blog that will turn it into an authority site and then get massive amounts of traffic.

These are some of the questions we answered in our show.

Question 1:    What’s your blog about?
Question 2:    Do you have more than one blog?
Question 3:    On your main blog, how often do you publish?
Question 4:    Do you get comments, and if so, do you moderate them?
Question 5:    How do you make money from your blog?
Question 6:    What kind of money are we talking about, do you make a *living* as a blogger?
Question 7:    If you were starting out today, how would you approach blogging as a revenue stream?
Question 8:    What do you most like - and dislike - about blogging?
Question 9:    What about social media: are Twitter, Facebook, etc., making blogs obsolete?
Question 10:    what blog platform are you using
Question 11:    Are you doing SEO
Question 12:    Do you have guest bloggers
Question 13:    Where do you get your advertisers?
Question 14:    Do you pay attention to your readers demograhpics if yes what are they?
Question 15:    how long are your articles,
Question 16:    how long did it take for you to get to rank 7K on Alexa
Question 17:    are you on technorati?
LIsten into the answers to these powerful questions!

Dave Taylor can be found on AskDaveTaylor.com

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How the New FTC Ruling Affects how we run our Web Businesses - Pt 2

Internet Strategist — Wed, 17 Feb 2010 19:50:31 +0000

This is the 2nd part of our interview of how we run our web businesses after the FTC rulings have taken effect. Our web businesses can be our sole source of income, so if we don’t understand how these changes affect us. our income can be seriously effected. This episode covers the remainder of the questions that we didn’t have time to answer in part 1 of the show back in November. You can find Part 1 of the new FTC rulings Here.

In this episode, Doug Greiss of Dymond Reagor Colville, LLP covered answers to the following questions.

Question 1:	How could I modify a website to comply with the rule changes?
Question 2:	What are the penalties for non-compliance?
Question 3:	What are the any positive effects of the rule changes?
Question 4:	Does it now mean advertising on the Internet is subject to the same laws as other advertising?
Question 5:	How does the FTC enforce the Rule?
Question 6:	Is it necessary to use an outside attorney or consultant?
Question 7:	Where can I get more information?
Question 8:	how did the ads on tv change?
Question 9:	where can you go to get help to understand what applies to you?
Question 10:	what are some examples of FTC change?

Listen in for more the insightful answers.

Connecting with and Researching Your Target Market

Internet Strategist — Mon, 08 Feb 2010 20:05:58 +0000

In this weeks radio show, we discuss how to research your target market. Where you can go and what you can do to find their wants, desires, pains and needs. The more you know about your target market, the better you can connect with them when they visit your web site.

We cover the answers to the following questions:

Question 1:	What is a Target Market and Why Do I want to be clear about that
Question 2:	What if my target market is really huge
Question 3:	How do I address multiple target markets.
Question 4:	How do I find out information about my target market?
Question 5:	How can I connect with my target market on my web site
Question 6:	How can I continue to research my target market from my web site
Question 7:	What else can I do with my target market

Listen in to find more about this marketing topic.

We’d like to thank the following sponsors:

teleseminarlive.com

thechoiceismine.com

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Getting Your Website To Clearly Speak To Your Target Market

Internet Strategist — Thu, 04 Feb 2010 15:21:49 +0000

This weeks episode, aired on January 20th 2010 discussed the requirement for business owners to really connect to their target market. The level of connection you have with your target market is directly proportional to the amount of income you can create from that target market. So what does it take to connect with your target market? Our guest this week Alecia Huck of Maverick and Company shares with us some powerful tips on what we can do to get a strong connection with our target market.

Listen in and we discuss the answers to the following questions:

Question 1:    What are the biggest mistakes people make in their marketing efforts?
Question 2:    What are the most effective strategies you’ve found?
Question 3:    What are some good rules of thumb for developing marketing materials?
Question 4:    If you’re trying to get more referrals, what are some good strategies for that?
Question 5:    Is giving an incentive a good way to get referrals?

Announcement: Join our Facebook class and learn how to get more business from Facebook.

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Setting Up Your Web Site as an Internet Business

Internet Strategist — Thu, 28 Jan 2010 06:00:27 +0000

In this show, we discuss the different aspects of setting your website up as a business and approaching your whole web presence as an asset that you can make residual revenue from. Most people who start up web sites don’t have this in mind. The topics we covered included:

Question 1:	Why is it important to set my web site up as a business? What if I just want an online brochure?
Question 2:	Why is it important to automate?
Question 3:	What can I automate
Question 4:	Why is it important to create systems
Question 5:	What kinds of systems should I create for my internet presence
Question 6:	What can I leverage with my web site?

Listen in for the answers to these questions and more…

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Wordpress Magic and How it Can Supercharge Your Whole Web Presence

Internet Strategist — Sat, 23 Jan 2010 21:46:59 +0000

In this show, Corrinda Campbell of Get it Done Marketing and B. Hopkins covered the benefits of how using Wordpress can fill the needs of most small business owners, and also some things to watch out for when creating your blog.

Catch the answers to these following questions!

Question 1:	What is WordPress?
Question 2:	Isn’t WordPress just for blogging?
Question 3:	Why is WordPress a good solution for a small business owner?
Question 4:	What are the benefits of having a blog page integrated with my website?
Question 5:	How does my blog relate to what I do with social media and my web presence?
Question 6:	What’s the best way to get started with WordPress, (.com v. .org)?
Question 7:	What do I need to host my own WordPress website/blog?
Question 8:	How do I add a blog to my existing website?
Question 9:	There’s a new up date coming soon WordPress 2.9 what can we expect?
Question 10:	Where can I get help with my WordPress website/blog
Question 11:	How do I create a login?

Get it done marketing - http://getitdonemarketing.com
Internet Business Strategies - http://psiphonconsulting.com

Also B. mentioned the Facebook class w/ Grandma Mary and Andrea Vahl. More details at this: Facebook Class - Now Repeated for a new date!

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Web Business Strategies

Maximizing Your Website Conversion - Web Design

Ways to get multiple uses out of your web content

Related Web Content posts:

How to Use Articles to Build Your Email List

5 Tips That Will Improve Your Pay Per Click Performance

Internet Business Strategies - How to Monetize Your Blog

How the New FTC Ruling Affects how we run our Web Businesses - Pt 2

More articles on FTC Ruling:

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Connecting with and Researching Your Target Market

Getting Your Website To Clearly Speak To Your Target Market

Setting Up Your Web Site as an Internet Business

Wordpress Magic and How it Can Supercharge Your Whole Web Presence