blogging

5 Things You Can Do To Increase The Local Traffic To Your Website

I get questions all the time related to getting more traffic to your website.  However, the key isn’t getting more traffic, it’s getting the RIGHT kind of traffic.  For businesses who depend on local traffic, online marketing is still effective if done correctly.  A business owner must have a unified online strategy to be able to take advantage of all the different marketing venues from social media to strategic blogging and everything in between.  So what are some things that you can do that will increase the traffic to your website as well as allow each marketing activity to build upon the other?

All of the methods I mention below will assume and take into account that you have already done appropriate keyword research and know how your target market uses the search engines to find you and your products/services.

Here are 5 things you can do that will increase the local traffic to your website:

1) Submit your website to the Google Places.

Google places is a feature of the Google platform that allows local businesses to place themselves on the maps that you see presented in the search engine results that show you where the local business are.  This service is free and just requires you to enter the information.  Make sure that when you do enter the information, all of your information is current and you are using the researched keywords in your places title (the one that makes the most sense to use in relating to your business) and fill out as much of the information as makes sense on the form.  On a side note, put a picture on your website of your business and in the alt tag of the picture, put […]

By |February 20th, 2013|Internet Business|1 Comment
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Email Automation Strategy Tip

Even with the rise in the use of Social Media among the masses, and thus your target market, email is still a very viable way of marketing to your prospects and strengthening your customer relationships.  News letters are much more effective at keeping your audience up to date on what you are doing in your business, or provide just enough valuable information to your readers that they are enticed enough to go to your business website to find out more information and take an action.

One automation process tip is to create an HTML page of your email, and send out an announcement to your social networks with a link pointing to the HTML page of your email.  This is tactic is great because it lets your extended social network, many of whom are probably not currently on your mailing list, get a chance to preview your email quality and then decide of they want to be on your mailing list or not.  When you are using the right email service, the HTML page is automatically created for you and a notice is sent out to your social networks with a link going back to the HTML page.  This takes a lot of manual steps out of your online marketing strategy, which makes it easier to implement and reduces implementation errors.

Another powerful tip for automating your email process combines the power of blogging and email marketing.  If you keep a regular blogging strategy, you can automate much of the email marketing process.  You can set up your email service to automatically send out to your mailing list the latest post of your blog.  The more sophisticated programs will allow you to set up how often […]

By |May 29th, 2012|Marketing|0 Comments
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Top 3 Tips For Writers To Generate Income

Content, especially original content is gold on the Internet, however, if you don’t know what to do with that content, you won’t be able to use it to generate additional revenue streams for your business.  There are many traditional writers out there who are very frustrated with how the Internet has changed their livelyhood.  They are now competing with writers who are willing to write for free and are slowly seeing their means of getting paid to do writing (especially providing content for online media sources such as blogs and other online publications) quickly diminishing.  That way of making a living is going the way of the dinosaur in most cases.  Sure, there are still some opportunities available for the traditional paid writing gigs, but they are not as prevalent as they used to be, and the pay isn’t what it used to be either.

So what is a writer to do?  A writer (a good writer especially) doesn’t realize that they are a walking gold mine unto themselves, and even though their original means of making a living are disappearing, new ways of making a living have sprung up that actually provide much greater potential in revenue.   There is one major reason for this increase in potential.  That reason is due to the fact that as a writer, you no longer have to exchange hours of your writing for dollars.  Let’s face it, with the traditional methods, you would get paid per job.  You can only do so many jobs because there are only so many hours in a day.  An enterprising writer could use interns to expand their job capacity, however if you are your brand, you put that at risk by […]

By |May 6th, 2012|Affiliate Marketing|0 Comments
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Internet Strategy Tips for More Traffic

Getting more traffic to your website is not about a tactic, or an activity… it is about an overall Internet strategy.  There are many ways to get traffic to your website and many

different kinds of traffic as well to send to your website as well.  Before you begin your journey of getting more traffic to your website, you will need to be clear about who you are marketing to and how you intend to get your web presence out there in the Internet.

1) Keywords for SEO traffic:

When you understand your target market, you will know the keywords that they are using to try to find you and your products or services.  This is one of the most important yet basic pieces of your online strategy.  Knowing your target market to this degree will give you the ability to not only know things like the keywords, but also knowledge like how much your target market will be willing to pay for your products and services, and what kinds of value propositions that would get them to buy… but I digress.

2) Know which social networking mediums your target market hangs out on:

You need to get your website in front of your target market.  The popularity of social media means that there is a good chance that your target market is on one or more of the social media platforms.  You will also need to understand how your target market would tend to use this social media platform so you can know which marketing tactics, if any, will be effective on this social media platform. […]

By |April 16th, 2012|Internet Business|3 Comments
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WordPress.com VS WordPress.org

I get asked this question from time to time…  “what is the difference between

wordpress.com and wordpress.org?”  Well they are both wordpress software, however the biggest difference is that wordpress.com is the solution hosted on WordPress’ servers (for free), and wordpress.org hosts the software files you can download so you can host the software on your own server.  WordPress.org also has a thriving community where wordpress users can exchange ideas and get help to some of the problems they may be experiencing.

“So great!  Why would I want to pass up free hosting?” you might say.  Well, a big thing to take into consideration is that wordpress.com offers limited functionality than hosting the software on your own server.  There is also the case that if you are selling a product or service and you are using your blog to do it (like affiliate marketing), then you would be violating wordpress.com’s terms of service, and at any time, your blog could be shut down.  There is nothing like having your lively hood taken away overnight.  I once had a client ask me about this very question as she had her blog hosted on wordpress.com and was wanting to use it to promote her business.  I told her that it wasn’t a good idea and that she should invest the $10/month to host her own website using the wordpress software from wordpress.org.  I told her that it may be a while before wordpress.com shuts her site down, but for $10/month, I think it’s worth the piece of mind.  That’s like what, 2 1/2 lattes a month?  If you have your Internet business strategy set […]

By |November 20th, 2011|Website Development|2 Comments
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The Top 5 Functions You Need on Your Website as a Small Business Owner

As a small business, your website should be an active marketing and sales tool for your business rather than an online brochure.  As a result, you will need to have certain functions on your website in order for it to make your website more of an active marketing tool for your business.  In this posting, I will discuss some of these top functions you will need on your business website.

1) Blog
If you are a business, small or large, this goes without saying….  If you want to get serious about your business, you will need to add something that says you are serious about your business.  A blog does this in a number of different ways:

  • Builds credibility and branding – a blog is a great way of showcasing your knowledge of your subject.  The platform allows you to share unique ways you have of approaching solutions to your target market’s problems and present them in a way that is going to connect more strongly with your target market.
  • Improves your websites SEO – Blogs are naturally set up to give your website better SEO, which in turn improves your rankings, and links coming into your website when you reference other blogs.
  • Conveniently adds fresh content to your website which keeps visitors coming back and the search engines happy.

2) Social Network Integration

Your blog should automatically update your social networks like Twitter, LinkedIn and Facebook.  Most blogs now have this capability.  You should also have social networking buttons on your website so it is easy for people to sign up on your social networks from your website.  There are many free scripts available that will allow you to easily add this functionality to your website.

3) Email […]

By |February 26th, 2011|Marketing|0 Comments
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How to repurpose your web content

This show covered how you can take an article and then get valuable use out of it by creating a number of different types of web content offerings from it.  For example, an article can turn into a blog posting, a podcast, a video, an ebook (several articles) and even a webinar or teleseminar.  Understanding the progression of how you can re-purpose your content can really open things up for your online presence.

In addition to discussing the content repurpose process, I also gave answers to the following:

Question 1:    What is Web Content
Question 2:    What does it mean to repurpose it
Question 3:    What are some of the different ways to repurpose it
Question 4:    What is a good repurposing strategy
Question 5:    How do you deal with the reality B that there has been so much crap being sold on the Internet that now most people percive that everything is crap?
Question 6:    How do we find out what people want to hear and how they want to hear it vs the experts deciding on what they think their customers want to hear and how they want to hear it?
Question 7:    would you need a team to do all this b because no one person can do all this

Listen in for more.

If you want to learn how to sell your content in the form of an ebook or DVD, and don’t have ecommerce on your web site, you can learn now what is required to take online payments ->  Ecommerce Training

By |September 14th, 2010|Radio Shows|0 Comments
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Making Your Blog Interesting

In this radio episode, we discuss how to make your blog interesting.  having a blog is one thing, but having a blog that people talk about and are willing to come back to is another thing all together.  So what does it take to make your blog interesting and a gathering spot around the web?  Content, Content, Content is king!  On this show,  Answer the following questions.

Question 1:    What can blogs be used for
Question 2:    What kinds of content can be added to a blog and How
Question 3:    What can be done to make a blog interesting
Question 4:    can you have too many bells and whistles?
Question 5:    What do you recommend regarding multiple Blogs and duplicate content

Announcements:  WordPress Tutorial Training Webinar for Maximum Blog Effectiveness  August 30th

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By |August 28th, 2010|Radio Shows|0 Comments
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How to Get More Exposure For Your Blog

In this radio episode, I discussed what you can do to get more traffic to your blog and how to get more exposure for your blog.  In this broadcast, I answered the following questions:

Question 1:    Is having a blog a good strategy for your online presence?
Question 2:    What are some of the different blogging solutions out there?
Question 3:    What are the plusses and minuses of each solution?
Question 4:    How can one personalize a blog?
Question 5:    What are some free ways to get traffic to my blog?
Question 6:    What are some paid ways to get traffic to my blog?
Question 7:    Is there a difference between getting traffic and getting my blog noticed?
Question 8:    What is an authority blog?

Also, as some announcements were made during the show and they include a wordpress webinar class on August 30th.  This webinar will go over the basic settings that are needed to make yoru blog more ecommerce enabled.  go here for more info on the wordpress blog tutorial.

By |August 20th, 2010|Radio Shows|0 Comments
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The Power of a Multiple Blogging Strategy With Jack Humphrey

This weeks episode of the Internet Business Strategy show discussed the power of using more than one blog to generate revenue and how to do that in a more effective and efficient way.  Blogging can take up as much time as you want it to, and if you are going to spend hours a week blogging, you can do that on one blog and put your eggs in one basket, or you can spread the “risk” and put all of that effort in more than one blog.  The multiple blogging works when you use the right strategy and have the right tools.  In this episode, Jack Humphrey of Blog Success, and B. Hopkins discuss the 10-30 method of blogging and how it can become a powerful strategy.

Listen in as we discuss the answers to the following questions:

Question 1:    What are the different ways people use blogs to get traffic or make money online?
Question 2:    You have something called the “1030 Method.” I know it’s a multi-blog system, but how does it work?
Question 3:    Is it really feasible for people to run more than 2-3 blogs?

Question 9:    Who should you listen to
Question 10:    how often do you recommend posting
Question 11:    what about using guest bloggers
Question 12:    being a guest blogger

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By |March 19th, 2010|Radio Shows|0 Comments
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