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Email Automation Strategy Tip

Even with the rise in the use of Social Media among the masses, and thus your target market, email is still a very viable way of marketing to your prospects and strengthening your customer relationships.  News letters are much more effective at keeping your audience up to date on what you are doing in your business, or provide just enough valuable information to your readers that they are enticed enough to go to your business website to find out more information and take an action.

One automation process tip is to create an HTML page of your email, and send out an announcement to your social networks with a link pointing to the HTML page of your email.  This is tactic is great because it lets your extended social network, many of whom are probably not currently on your mailing list, get a chance to preview your email quality and then decide of they want to be on your mailing list or not.  When you are using the right email service, the HTML page is automatically created for you and a notice is sent out to your social networks with a link going back to the HTML page.  This takes a lot of manual steps out of your online marketing strategy, which makes it easier to implement and reduces implementation errors.

Another powerful tip for automating your email process combines the power of blogging and email marketing.  If you keep a regular blogging strategy, you can automate much of the email marketing process.  You can set up your email service to automatically send out to your mailing list the latest post of your blog.  The more sophisticated programs will allow you to set up how often […]

By |May 29th, 2012|Marketing|0 Comments
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Top 5 Things to Demand in Your Email Marketing Service… Does Yours Do These?

Even with the rise of social media, email marketing is still an effective way to stay connected with prospects, generate sales and market affiliate products for additional revenue streams.  However, with the rise of social media and other forms of communication, such as text messaging, the way email marketing is done needs to be updated.  What should you be looking for in your email marketing service that will keep you updated with the latest developments on the Internet?

1) Consistent product improvement.
The email service provider should look very different today than it did 5 years ago.  If it looks the same, or has most of the same features, then you should look for another email service.  The email provider should keep their service up to date with the newest developments on the Internet and integrate their service to take advantage of these new online changes.

2)  Close integration with your blog
Your blog and your email provider should be closely integrated.  Your service provider should have the option to automatically email your blog postings out to your mailing list whenever you update your blog.  A good service provider will allow you to pick how often you want to automatically email your blog postings out so you don’t overwhelm your list.  This feature saves you time in keeping connected with your mailing list while you are posting great content to your blog.  Clever applications of this feature can practically automate a significant portion of your online business strategy.

3) Ability to connect to your social networks.
Your email list should allow you to send broadcast emails out to your social network accounts as well when you send an email out to your mailing list.  The networks that your provider should […]

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By |February 13th, 2012|Marketing|0 Comments
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10 Ways to Generate Revenue with Your Website.

Your website is much more than an online brochure.  It is actually an online asset.  It can be used to generate residual revenue for your business.  There are a number of ways to create residual revenue streams for your business from your website that can be a healthy income addition to help fund your business growth.

So what are the ways in which you can create an income with your website?  There are 10 ways to generate revenue with your website.  Depending upon the site you have and your business, some of these ways may work better than others.

So what are the different ways in which you can create an income with your website?  Here they are:

1) Ecommerce – selling products and services from your website.  Even if you are a service oriented business, you can sell your expertise in the form of an ebook.  This is an excellent way for consultants and coaches to additionally monetize their knowledge.

2)  Affiliate Marketing – selling other’s products and services from your website.  If you specialize in offering a certain expertise, and you believe that offering a complimentary product or service will serve your clients, then if they have an affiliate program, it would be a great way to support you clients/customers while creating additional income for yourself as well.  When a visitor you refer to the vendor purchases their product, you receive a commission from that sale.

3) Text link advertising – getting paid for clicks on your website.  One of the most well known and popular text link advertising is Google Adsense.  Everytime someone clicks on one of these links, you get paid.  Other text link companies include Kontera, and Chitika.  Some work better than others depending […]

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By |January 9th, 2012|Internet Business|2 Comments
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Email Marketing 2.0 – Doubling Your Business w/ Kirk Masters

In this weeks episode, we discuss email marketing 2.0 and how that is different than traditional email marketing.  Using the right tools and programs, an entrepreneur can not only streamline how they keep in contact with their client and prospect base, but they can also automate the process of moving prospects into customers AND continuing the process of upselling your current customers.  Kirk discussed a powerful system that when put into place, will actually double sales.  Some of the questions we uncovered the answers to include the following:

Question 1:    Why is email marketing not effective anymore?
Question 2:    What are small businesses leaving on the table by not following up effectively?
Question 3:     What is email marketing 2.0 verses email marketing 1.0?
Question 4:    How do I develop a marketing plan simply, quickly and that actually generates results?
Question 5:    How does Infusionsoft help people get rid of multiple systems that run their business?
Question 6:    How do Infusionsoft clients double their sales?
Question 7:    Why does Michael Gerber say that Infusionsoft is a gift from God?

Click Here to  find out more about InfusionSoft and get a free 14 day trial:

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By |June 2nd, 2010|Radio Shows|0 Comments
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