Posts Tagged ‘internet business strategies’

Teleseminar on How to use Social Networking to Get More Traffic to Your Website

Tuesday, November 17th, 2009

On November 19th, at 12:00pm Mountain Time there will be a unique teleseminar workshop on how to use Social Media to get more business to your website.  B. Hopkins of Psiphon Consulting will be talking with Grandma Mary, a slightly cranky Social Media Edutainer, who helps small businesses leverage the power of social media.  Both presenters, experts in their own right in terms of Internet Business Strategies, will deliver an informative, and memorable experience on social media.
The title of the telseminar is called:  “Learn How To Use Social Networking To Get More Leads, Make More Sales and Increase Your Online Profitability.”  The level of this teleseminar will be geared to those who are beginners to the Internet and especially social network, to those that are familiar with social networking but just haven’t been able to make it work for them.
Grandma Mary’s unique style of sharing information makes the whole topic of Social Media and Social Networking much less intimidating, and much more entertaining for the social networking newbie’s.  Her unique style, combined with B’s unique sense of humor make for a very informative, light and easy to understand the topic and even gain a little courage to be adventurous!
Some of the topics that will be discussed in the teleseminar include:
  Is web site ROI higher than traditional marketing ROI?
  How do I get my web presence to generate more business?
  How to keep all the information we are pushing out to the Internet coordinated?
  Where do I start in Social Media?
  How do I determine the best social media outlet for my business?
  How do I maximize my time?
  Can a local business benefit from Social Media?

To register for this free teleseminar, go  to Social Networking Business Strategies Teleseminar and reserve your spot.  There is only room for 50 people, and it’s first come first serve.

Top 3 Ways to Improve Your Search Engine Optimization Results

Wednesday, August 19th, 2009

There are many ways to drive traffic to your website, and one of the most effective and least expensive ways is to improve your search engine rankings and get search engine traffic to your website.  There are three things you must be sure that you do to give yourself the best chance at improving your search engine results.  Some of these take experience to improve and others are just basic common sense.
1) Research the keywords people are actually using to search for your products or services.
You may have received an email from some offshore “SEO company” that says they can get your website on the first page of Google.  It is very easy to get any website on the first page of Google.  The question is, for what search term, or keyword phrase are you getting your web site on the first page of Google?  Many times it’s a search term that no one else is really searching for.   If that is the case, then you will have some trouble at getting any traffic to your website for that term.  You should do your own keyword research, or hire a reputable company to find out which keywords your target market is using to find you and also which keywords are going to give you more responsive traffic.  There are many tools out there that will help you discover these keywords.  Find one and give yourself a step up on your competition.  Once you know these keywords, use them in your website text, page name, title tags and header tags.
2) Keep your web pages as focused as possible on a single topic.
The more focused your web pages are, the better they will rank in the search engines for that topic.  The more general your pages are, the less ranking results they will get in the search engines.  Once you develop your keyword list of keywords you need to have on your website, keep the topic as closely linked to your website as possible.  You can always add another page to your website if you have too many different unrelated topics on a single page.  Don’t overload your page with the keyword phrase.  Use a few different phrases that are closely related on your webpage to keep your page from looking like spam.
3) Use strategic linking to link to your website.
Link to your website from other sites by using smart linking.  Smart linking is being strategic about the anchor text that you use when you link back to your web site.  The anchor text is the text that is an active link (when you click on it, it takes you to another page, or website).  When you use keywords in your anchor text, you will improve the search engine rankings of the web page for that anchor text keyword (the web page that anchor text links to).  Also make good use of the links within your own web site.  Are you using keywords in your anchor text or are you using anchor text like “click here” or “go here”?
There are some easy things that you can do to improve your search engine rankings but the first and foremost thing is to make sure you do your keyword research correctly.  The results of your keyword research can either make or break everything you do that follows.  Take advantage of the many tools that are out there to give you the best chance of success.

Learn what it takes to create an Internet presence that will be profitable for you.  B. Hopkins creates strategies for low maintenance, high profit websites that will allow you to earn more revenue on a month to month basis. Sign up for one of B.’s classes and learn the things that you need to know today.  Internet Business Optimization.