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How Would BtoB Service Oriented Businesses Market Their Services Online?

Business to Business (B2B) service oriented businesses tend to have different marketing needs compared to (Business to Consumer) B2C and product oriented companies.  As a result, their online marketing efforts take on a slightly different focus than the other type of businesses.  So how would a B2B business approach online marketing online?  Below lists a few different area on how a service oriented business would focus their online marketing efforts to get the most return on investment.

 

1) SEO – Search Engine Optimization

This is still a very effective method to get more exposure for and traffic to your website therefore generating more leads for your business.  Ranking for specific keywords is powerful because you are able to specifically target your marketing based on the keywords people use to find your services.  If they come to your website from the search engines using your targeted keywords, you can be certain they are interested in your services.  Once they get to your website however, you still have to convert the visitors into leads and customers.  There are many web conversion tactics that are outside the scope of this article that you can engage in which will increase your percentage of ‘converted’ visitors on your website.

 

2) Social Media

Social media is a very powerful way of connecting with your target market.  For B2B businesses, it is very imperative to know which networks will work best for your because not all networks are the same.  In my experience, I have found that while Facebook can be a great resource for generating leads, it depends upon the type of business you have and who your target audience is.  For more BtoB service oriented businesses, LinkedIn is usually a better solution because […]

By |April 15th, 2013|Marketing|0 Comments
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2 Website Marketing Techniques That You Should Automate

There are many kinds of website marketing techniques that are being recommended today, and some of them don’t

require much of your time while others require quite a bit of your time.  However first thing is first… don’t confuse marketing techniques with a marketing strategy.  A properly designed online marketing strategy incorporates a number of techniques which work together to reach an overall goal.  The reason I want to emphasize this point is that some people take one technique like Social Media Marketing and think that it is their marketing strategy.  No, Social Media Marketing is just one technique that should fit into an overall plan that is designed to bring an overall goal into fruition, such as an increase in the number of leads you get from your web presence.

Now that you know that your social media activity is only a part of your entire online strategy and that it doesn’t replace you online marketing strategy, how can you add another marketing component to your Internet business strategy without getting overwhelmed? The answer is simple.  Using appropriate automation techniques will allow you to do more with less effort.

Below are some marketing automation techniques that will save you a lot of time in your marketing efforts.

1) Automated Blog & Social Media (SM) Integration

One technique that does bring more traffic to your website is to publish your blog postings to all of your social media sites.  This can obviously be done automatically by the typical cut and paste […]

By |November 12th, 2012|Internet Business|0 Comments
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How to Know If You Need An Internet Business Strategy

Having an online presence is one thing,  Having an active online marketing tool is another.  What is the difference?

Online Presence:
An online presence can be something as simple as a website.  Many websites are online brochures that aren’t set up of for active marketing.  These kind of websites can be used for branding your business, but the only way your target market is going to see it is if you happen to send people there personally.

An online presence is the starting point for a business if their target market is found online.  Unfortunately most businesses stop here and don’t go any further.  They know they need to be online, so the put up a website and they think they’re done.

An Active Online Marketing Tool:
When you web presence is an active marketing tool for your business, this is another ball-game altogether.  An active online marketing web presence is something that is generating continuous leads and business from your website.  Your target market finds your website and calls you up, or purchases your product or service without you having to send anyone there on your own.

So how do you, as a business owner, know if you need to have an Internet Business Strategist on your team before you move forward?

You should serious look into investing in an online business strategist if you:

  1. Are looking to add additional services to your online business, or are looking to change services.
  2. Need to get more traffic to your website and aren’t sure how to go about it
  3. Want to get more business from the traffic you are currently getting
  4. Want to incorporate Social media marketing and you want to keep using your traditional marketing methods.
  5. Want to rank better in the search engines
  6. Want to generate […]
By |April 22nd, 2012|Internet Business|0 Comments
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Is Your Web Presence Road Kill on the Information Superhighway?

Let’s face it…. Long gone are the days when you could launch a website, do some occasional blogging or random marketing and expect to see a decent amount of traffic from your inconsistent efforts.  It worked in the early days however now when it comes to the Internet and getting your web presence to effectively bring in clients and customers, you need to have a strategy in place that will allow your efforts to continually build upon each other to create an effective marketing tool for your business.

So what is Internet road kill?  For the most part, it’s a revenue generating website doesn’t fulfill it’s intended purpose.  If you have a website intending to create more business and it isn’t doing so, then it’s Internet road kill.  Your website traipsed upon the information superhighway and got run over by the machinations of the Internet.  The good news is that unlike real road kill, you can bring your website back from the dead.

So what are some of the things you can do to resurrect your website to something more than a post-apocalyptic reanimated mindless flesh-eating zombie drone?  (How marginally clever!  I put website and zombie in the same sentence without it referring to a website about zombies).  Implementing the following 3 tips will put you on the right track and can raise your website up from the remnants of a 7 day old squashed animal carcass baking on the asphalt of a hot summer day.

1)   Strengthen your website’s connection to your target market

Are you still connecting strongly to your target market?  As your business grows and changes/expands/contracts, your target market can change as well.  What […]

Related terms:

By |March 4th, 2012|Marketing|0 Comments
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Integrating Your Social Media Sites with Your Business Website

Even though social media has grown in significance, and it has now become a necessary part of a businesses’ online strategy, it should not completely replace the traditional methods of online marketing.  Social media has an important role in creating relationships, building brand and customer confidence in your business, product, or service.  For most businesses, your website is still the main place where you would convert your prospects and network friends into customers.

You also want to keep in mind that you still want to spend your marketing dollars building up your own online asset (your website) instead of another’s online asset (your social networking sites).  If you spend your efforts and energy promoting your Facebook page, Twitter account, or Youtube channel, in lieu of your own website, then you are putting your online presence at risk.  If one of your social network sites closes down, or your account gets deleted, then you lose your main means of marketing your business online.   Keeping the marketing focus on your own website allows you to maintain control of your online marketing.

That being said, how does the ever busy entrepreneur keep the appropriate level of focus on their own website while taking advantage of their social media networks to increase product or service awareness and create more clients and customers from this integration?

Well the first step is to be clear on what the focus is for each one.  Use your social media accounts to generate awareness for your business and services and then use your website to convert them into sales and new clients.

Your social media traffic is different than the majority of your other traffic sources because it is what is considered warm traffic.  These visitors already […]

By |February 20th, 2012|Marketing|0 Comments
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Online Business Strategy – the Top 3 Things You Need to Know to Lock in Online Success

Creating success online is like creating success in any other endeavor in life.  You first will need a roadmap of where to go and what to do at each step of the way.  There are so many tactics and techniques out there that anyone can get confused and overwhelmed about what they can do to create ultimate success for their own business and online presence.

What most website owners don’t realize is that many of these courses available about how to be successful online cover some great information, yet they only cover that one small topic, and not necessarily how it fits into the whole.  For instance, there might be a course on how to set up your website to be on autopilot in creating residual revenue through Clickbank, and the ideas are very sound, yet they don’t talk about how  to send the traffic to your website to make the sales, or how to determine which kind of traffic is best to send.

Understanding your overall online strategy first before you either hire out someone to implement part or all of it for you, or end up taking the training you need to be able to do it yourself will give you the edge because you will know what kind of training you need, what the courses must cover to know if the will be helpful or not, and the ability to immediately implement what you have learned in the courses.

So the top 3 things you would need to know that will set the right foundation for your web strategy include:

  1. Who is your target market?  – This is absolutely crucial because this will determine how you need to communicate to your visitor, where your website […]
By |December 22nd, 2011|Internet Business|0 Comments
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How to Start an Internet Business – Internet Strategy Show

In this show, we interview Nima Mousavizadeh who has helped out on the show these last few months.  He and his partners also have their own Internet business in which he shares his secret on how to create a powerful Internet business via selling information products.  He goes through the important steps that will put you on the successful track of creating information products.  He also has a great interest in public speaking as well, which gives him an interesting perspective on how to connect with your target audience.

Listen in as we discuss the answers to the following questions.

Question 1: What is the first step to creating an internet business?
Question 2: How do our listeners know whether there is an online market for their business idea?
Question 3: Does your perspective on this info bring anything new to the online market? Do you have the creativity, or the niche experience to brainstorm a new angle on this specialized information?
Question 4: Do you have an ability and/or motivation to research difficult to find specialized information?
Question 5: What are some of the best lessons you’ve learned that you can share with our listeners?
Question 6: What is a Sales Copy?

Listen in to the recording to the show and get the answers to these questions.

By |December 19th, 2010|Radio Shows|0 Comments
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Common Mistakes Entepreneurs Make on Their Web Site

On this show, Stephanie Morgan of CID and I discuss some of the common mistakes that business owners make with their web presence.  It ranges from design to all kinds of other things such as  the search engine optimization they could be taking advantage of to how they design their website and the content they put on their web site. The good news is that many of these mistakes can be corrected very easily.  On this show, we discuss some things that you can do today to begin to make a difference in your web site’s effectiveness.  The questions and the answers to those questions that we covered include:

Question 1:    Why should I have a professional create my website vs using a web builder tool?
Question 2:    How does improper navigation or bad site planning affect the effectiveness of a website?
Question 3:    How do you capture the information from visitors to your site? And why is this important?
Question 4:    What is a website analytic tool? Why do I need it and how often should I check it?
Question 5:    What are some of the things I can do to boost my online marketing? (use keywords and research them using a tool… ranked to low- no one will see site, ranked to high – to much competition; social m
Question 6:    Video, has become popular these days. Why should I use it and it is it for me? (people see video first, so if a competitor has a video, they will be more likely to be seen first)

There were more, but you have to listen to discover what they are…  It’s worth taking a listen to discover them.

By |August 7th, 2010|Radio Shows|0 Comments
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How HB1193 has affected online business owners in and out of Colorado

On this show, Caron Notarmuzi of the Colorado Revenue Department and I discussed how the changes in the law of Colorado affect retailers both inside and outside of Colorado as well as the consumers.  We also discussed who has to comply and what are the reasons for complying, and how the new law affects the way consumers and retailers do business in Colorado.  Some businesses have been negatively impacted by this new law although from the discussion, there seems to be some confusion as to why some affiliate service providers acted in removing Colorado affiliates.  Listen in to the show to find out more.  We answered these and more questions:

Question 1:    How does HB 2010-1193 affect out-of-state retailers?
Question 2:    How does HB 2010-1193 affect businesses physically located in Colorado?
Question 3:    What is the effective date?
Question 4:    What are the penalties for non-compliance?
Question 5:    What should Colorado purchasers do when they have not been charged sales tax by out-of-state retailers?
Question 6:    Who is ultimately held responsible for collecting/paying sales/use tax – i.e. vendors/consumers?

Question 11:    What was HB-1193 about
Question 12:    Are tax classes available to out of state businesses
Question 13:    myths: Internet Sales myths

By |July 11th, 2010|Radio Shows|0 Comments
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How to Use Articles to Build Your Email List

In this show Steve Shaw of Submit Your Article and I discuss the tactic of using articles to build your emails list.  There were some very good tips that were included in what you should do with your articles and how you should incorporate them into your web site to get the maximum effectiveness for building your mailing list.  Here are the questions that we answered on the show:

Question 1:    What are the main benefits of article marketing to an online business?
Question 2:    For the sake of our listeners who are new to article marketing can you explain how article marketing works?
Question 3:    Can you explain what makes a good article and how they should write articles?
Question 4:    So how often should business owners be posting articles into the article directories and how many article submission sites should they be using?
Question 5:    Can you explain the importance of keyword research for article marketing?
Question 6:    What’s a ‘resource box’ or ‘bio box’, and how should one be constructed for maximum benefit?
Question 7:    What are your main top tips for great article marketing?
Question 8:    How can articles be used specifically to build your email list?
Question 9:    Articles can take a lot of work to produce, especially on a consistent basis – can you explain how business owners can maximize the value they get from each article they write?
Question 10:    How does SubmitYOURArticle.com help business owners maximize the results they achieve through article marketing?
Question 11:    how to start w/ writing an article
Question 12:    how do you keep the material fresh?
Question 13:    is one artical per month on a site really enough?

Take advantage of this limited time offer in using a powerful Article Marketing System.  […]

By |March 8th, 2010|Radio Shows|11 Comments
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