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How do I get my web presence to generate more business?

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This is a very common question that really has several parts to it.  Overall, generating more business can mean 1 of 2 different things, or both things together.  The first step is to have an overall business strategy.  You will need to decide on a target market and connect to that market.  Who is it you love to serve?  That passion will show itself on your web site, and that is what gets the clicks, phone calls, sales, email signups, etc.  That passion cannot be communicated to your target market if it isn’t there.

Another factor in generating more business from your web presence is being very aware of where your traffic is coming from.  What is your strategy for placing your links out on the web?  Random link exchanges and placing your links on directories that are filled with junk websites will not bring you visitors worth anything.  Those links may get you some search engine ranking clout, but in the long run, it’s what you receive is not worth the effort it takes to do all of that insignificant directory submissions.  4 or 5 good, quality and targeted directories will give you better results than 300 poor quality general directories.  So take the time up front to develop your strategy before you move forward on some random tactic here and there.

So what are the steps to generating more business?

  1. Determine your target market – the more defined and the smaller the better.  – you will be able to more easily connect with that market when it shares more characteristics in common.  Find out as much as you […]
By |December 5th, 2011|Marketing|0 Comments
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10 Tips in Keyword Research

This weeks episode I interview Reid Peterson of Growth In Harmony who talks about keyword research and how it can really make a difference in your web business because you will rank better in the search engines and get more search engine traffic.  Reid and I discuss some of the strategies that will help land you in better search engine position.  Listen in as we discuss the following:

Question 1:    Where do I start?
Question 2:    What’s a long tailed keyword?
Question 3:    What should I look for when doing keyword research?
Question 4:     How important is it to have keywords in my domain name?
Question 5:    What free tools can I use for keyword research?
Question 6:    How much does the order of keywords matter?

Question 7:    What should I do if my website doesn’t have good keywords?
Question 8:    once I decide on my keywords…where do i enter them?
Question 9:    what is the consequence to put keywords into your content that isn’t even in the content?

These questions and more were answered.

B’s Bytes covered “How to get Links to Your Website” – Listen in for the answer.

Announcement:

I will be giving a WordPress webinar on May 3rd.  It will be about how to set up WordPress for maximum results in the search engines and the tools to make your WordPress blog easier to maintain ->  Go here to Register:

By |April 22nd, 2010|Radio Shows|0 Comments
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Top 3 Ways to Improve Your Search Engine Optimization Results

There are many ways to drive traffic to your website, and one of the most effective and least expensive ways is to improve your search engine rankings and get search engine traffic to your website.  There are three things you must be sure that you do to give yourself the best chance at improving your search engine results.  Some of these take experience to improve and others are just basic common sense.
1) Research the keywords people are actually using to search for your products or services.
You may have received an email from some offshore “SEO company” that says they can get your website on the first page of Google.  It is very easy to get any website on the first page of Google.  The question is, for what search term, or keyword phrase are you getting your web site on the first page of Google?  Many times it’s a search term that no one else is really searching for.   If that is the case, then you will have some trouble at getting any traffic to your website for that term.  You should do your own keyword research, or hire a reputable company to find out which keywords your target market is using to find you and also which keywords are going to give you more responsive traffic.  There are many tools out there that will help you discover these keywords.  Find one and give yourself a step up on your competition.  Once you know these keywords, use them in your website text, page name, title tags and header tags.
2) Keep your web pages as focused as possible on a single topic.
The more focused your web pages are, the better they will rank in the […]

By |August 19th, 2009|Internet Business|0 Comments
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Article Marketing – How It Can Supercharge Your Web Presence

This weeks show dealt with the concept of article marketing.  Article marketing is one of the hidden, oldies but goodies method of getting more exposure for your web site.  Some things will always work and never go out of style no matter the new things that come out on the Internet.  This show we discussed:

  • What is article marketing?
  • Why you would want to use article marketing.
  • What are the important sections of an article and why they are important
  • How to find out what to write about
  • Ways to structure your article that will improve your results.

Listen in for the answers in this podcast episode

By |August 8th, 2009|Radio Shows|0 Comments
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