Having an online presence is one thing, Having an active online marketing tool is another. What is the difference?
Online Presence:
An online presence can be something as simple as a website. Many websites are online brochures that aren’t set up of for active marketing. These kind of websites can be used for branding your business, but the only way your target market is going to see it is if you happen to send people there personally.
An online presence is the starting point for a business if their target market is found online. Unfortunately most businesses stop here and don’t go any further. They know they need to be online, so the put up a website and they think they’re done.
An Active Online Marketing Tool:
When you web presence is an active marketing tool for your business, this is another ball-game altogether. An active online marketing web presence is something that is generating continuous leads and business from your website. Your target market finds your website and calls you up, or purchases your product or service without you having to send anyone there on your own.
So how do you, as a business owner, know if you need to have an Internet Business Strategist on your team before you move forward?
You should serious look into investing in an online business strategist if you:
- Are looking to add additional services to your online business, or are looking to change services.
- Need to get more traffic to your website and aren’t sure how to go about it
- Want to get more business from the traffic you are currently getting
- Want to incorporate Social media marketing and you want to keep using your traditional marketing methods.
- Want to rank better in the search engines
- Want to generate […]