Even though social media has grown in significance, and it has now become a necessary part of a businesses’ online strategy, it should not completely replace the traditional methods of online marketing. Social media has an important role in creating relationships, building brand and customer confidence in your business, product, or service. For most businesses, your website is still the main place where you would convert your prospects and network friends into customers.
You also want to keep in mind that you still want to spend your marketing dollars building up your own online asset (your website) instead of another’s online asset (your social networking sites). If you spend your efforts and energy promoting your Facebook page, Twitter account, or Youtube channel, in lieu of your own website, then you are putting your online presence at risk. If one of your social network sites closes down, or your account gets deleted, then you lose your main means of marketing your business online. Keeping the marketing focus on your own website allows you to maintain control of your online marketing.
That being said, how does the ever busy entrepreneur keep the appropriate level of focus on their own website while taking advantage of their social media networks to increase product or service awareness and create more clients and customers from this integration?
Well the first step is to be clear on what the focus is for each one. Use your social media accounts to generate awareness for your business and services and then use your website to convert them into sales and new clients.
Your social media traffic is different than the majority of your other traffic sources because it is what is considered warm traffic. These visitors already […]
