Sometimes the best blog posts are stories that illustrate a point. Well this one is one of those posts. I am sharing this with you from a story I heard and realized the importance and how it could have been prevented. So if this post saves only 1 person from potential loss of online business, then I’ve done my job.
An Internet Business Strategy not only includes how to build business from your website, but how to maintain your website through upgrades as well as your exit strategy. How do you exit yourself from an established website that is earning revenue for your business? These stages are just as important, if not more than building up your website.
Maintenance as far as this post is concerned includes content management (blogging goes under this), upgrading software, changing the branding/look and feel of the website, and adding new features to the website. Each of these situations should be implemented via a well thought out strategy and business process. It can be very simple and as easily documented via a spreadsheet of a Word document, but it is followed religiously.
In the case of updating your website or changing your website platform, (say from a static website to a wordpress website) you will need to have the following or a similar strategy in place before you make any updates.
- Coordinate the list of your service providers whether internal or external…. Web hosting, web developer, online business strategist consultant, SEO consultant, marketing consultants, graphic designers, and social media consultants.
- Document in detail, the desired changes you want to make on your website, and how you will make them.
- Send these changes to your service providers and ask them how these changes might effect how […]
