Use the power of
referrals to increase your business
When your business grows primarily
based on word of mouth, you have
made it to the point of autopilot.
That is when you have created a
sales force that works for you
for free. Getting to that point
requires a lot of networking, and
getting a reputation established.
You can use your web site to do
some of that work for you. This
is where you can take it to the
next level and provide some means
of generating referrals.
What would I need
to do to increase my referrals?
Your Web site can provide a number
if different ways to increase your
referral rate. Providing content
that is useful for the user will
keep them coming back. Statistics
show that most of the online activity
is based in a search for information,
and not for commerce. Providing
useful content will give a reason
for people to return to your site.
Providing VERY useful content will
give people a reason to refer others
to your site.
Providing content is just the
beginning. Building a relationship
should be easier with repeated
contact. People are more willing
to buy from someone that they have
formed a relationship with, than
from a complete stranger.
So people come back
to my site? What do I do with that?
Once you have captivated audience,
you can provide a number of different
marketing strategies that can be
used to increase your revenues.
One example would be to place an
announcement on your home page
of a special that you are running.
Or to place an announcement of
a contest you are holding.
When you have a large enough audience,
you can also use your site to provide
additional income in the form of
ad space for other non-competing
businesses.
What are some of
the things to consider when doing
this?
It isn't enough bring people to
your web site. If your web site
gets a lot of visitors, but no
one orders from you, or the instructions
aren't clear, or you cannot keep
their interest, they will leave
without performing the desired
task you had in mind. The web content
should be worded to entice the
visitor to do your desired action.
Headlines, wording, colors, and
use of other marketing techniques
must all be used to increase the
ration of visitors to completed
action - whether it be to purchase
something, sign up for a newsletter,
click on a link, etc.
I am interested,
how do I find out more?
Go
Here to find
out more information
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