February 8th, 2010
In this weeks radio show, we discuss how to research your target market. Where you can go and what you can do to find their wants, desires, pains and needs. The more you know about your target market, the better you can connect with them when they visit your web site.
We cover the answers to the following questions:
| Question 1: |
What is a Target Market and Why Do I want to be clear about that |
| Question 2: |
What if my target market is really huge |
| Question 3: |
How do I address multiple target markets. |
| Question 4: |
How do I find out information about my target market? |
| Question 5: |
How can I connect with my target market on my web site |
| Question 6: |
How can I continue to research my target market from my web site |
| Question 7: |
What else can I do with my target market |
Listen in to find more about this marketing topic.
We’d like to thank the following sponsors:
teleseminarlive.com
thechoiceismine.com
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Tags: Market Research, Marketing, Marketing and Advertising, target market, web site
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February 4th, 2010
This weeks episode, aired on January 20th 2010 discussed the requirement for business owners to really connect to their target market. The level of connection you have with your target market is directly proportional to the amount of income you can create from that target market. So what does it take to connect with your target market? Our guest this week Alecia Huck of Maverick and Company shares with us some powerful tips on what we can do to get a strong connection with our target market.
Listen in and we discuss the answers to the following questions:
Question 1: What are the biggest mistakes people make in their marketing efforts?
Question 2: What are the most effective strategies you’ve found?
Question 3: What are some good rules of thumb for developing marketing materials?
Question 4: If you’re trying to get more referrals, what are some good strategies for that?
Question 5: Is giving an incentive a good way to get referrals?
Announcement: Join our Facebook class and learn how to get more business from Facebook.
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Tags: Marketing, maverick and company, target market, web conversion
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January 28th, 2010
In this show, we discuss the different aspects of setting your website up as a business and approaching your whole web presence as an asset that you can make residual revenue from. Most people who start up web sites don’t have this in mind. The topics we covered included:
| Question 1: |
Why is it important to set my web site up as a business? What if I just want an online brochure? |
| Question 2: |
Why is it important to automate? |
| Question 3: |
What can I automate |
| Question 4: |
Why is it important to create systems |
| Question 5: |
What kinds of systems should I create for my internet presence |
| Question 6: |
What can I leverage with my web site? |
Listen in for the answers to these questions and more…
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Tags: Business, search engine optimization, Web Design and Development, website
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January 23rd, 2010
In this show, Corrinda Campbell of Get it Done Marketing and B. Hopkins covered the benefits of how using Wordpress can fill the needs of most small business owners, and also some things to watch out for when creating your blog.
Catch the answers to these following questions!
| Question 1: |
What is WordPress? |
| Question 2: |
Isn’t WordPress just for blogging? |
| Question 3: |
Why is WordPress a good solution for a small business owner? |
| Question 4: |
What are the benefits of having a blog page integrated with my website? |
| Question 5: |
How does my blog relate to what I do with social media and my web presence? |
| Question 6: |
What’s the best way to get started with WordPress, (.com v. .org)? |
| Question 7: |
What do I need to host my own WordPress website/blog? |
| Question 8: |
How do I add a blog to my existing website? |
| Question 9: |
There’s a new up date coming soon WordPress 2.9 what can we expect? |
| Question 10: |
Where can I get help with my WordPress website/blog |
| Question 11: |
How do I create a login? |
Get it done marketing - http://getitdonemarketing.com
Internet Business Strategies - http://psiphonconsulting.com
Also B. mentioned the Facebook class w/ Grandma Mary and Andrea Vahl. More details at this: Facebook Class - Now Repeated for a new date!
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Tags: Business, facebook class, Small business, website, WordPress
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January 7th, 2010
This radio show which aired on 12/23/09 was an informative, yet very entertaining show with Grandma Mary and we discuss some of the do’s and don’ts of using Facebook for business purposes. By listening to this show, you will also get an idea of what some of the different features are and when to use them.
We cover the answers to the following questions:
| Question 1: |
Why should I use Facebook? |
| Question 2: |
Should I use a User account, a Group or a Fan Page for my business? |
| Question 3: |
How do I keep my personal information private? |
| Question 4: |
I don’t want to ask someone to become my “Fan” How can I get them to be a fan. |
| Question 5: |
What should I post? |
| Question 6: |
How often should I post? |
| Question 7: |
How do I get more friends/fans/members of the group? |
| Question 8: |
How can I use Facebook ads to target my niche? |
| Question 9: |
How do I convert my Facebook fans into paying customers? |
| Question 10: |
Facebook Do’s & Facebook Don’ts |
After you listen to this podcast, leave a comment on what you think and some of the tips you have found useful in using Facebook for business, no matter where you have found them.
Click Here for the Teleseminar on Using Facebook For Business! - Jan 21st
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Tags: Business, facebook, Online Communities, Social network
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December 28th, 2009
- Image via Wikipedia
In this show aired on Dec. 16th, I discuss how to succeed on the Internet. The basic foundation for any success is in the mindset and the habits that one creates as they are starting out a business. If this basic foundation isn’t in place, then it doesn’t matter how many tricks, techniques or strategies you use, your Internet presence will not be as successful or as profitable, if at all, as it could be.
I cover the answers to these questions in this show. Listen in for some valuable insight.
Why do so many Internet Businesses Fail Today?
How can you avoid the failing masses?
What are the foundations of a successful Internet Business
What is Leverage and How can you use it on the Internet for maximum gain?
What is the Key to Continuous Growth and Expansion
What is the difference between doing work and making deals?
What constitutes making deals?
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Entrepreneurial and Intrapreneurial Marketing: Entering New Markets Successfully
$127.00
Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better. Today your market entry strategy MUST be very different than your long-term strategy and ma...
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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
$13.80
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds b...
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Let us know what you think of this episode. Leave a comment and share your thoughts.
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Tags: Business, Internet Business, Leverage, Marketing, online business, online success
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December 21st, 2009
The importance of a blog is that it provides many benefits to the owner of the blog, especially in the areas of branding, SEO, displaying their knowledge, and a means of connecting with their target market. A blog is an important tool for many businesses, however it is especially useful for those in the coaching business.
For those in the life success coaching business, blogging is one tool that can really let you connect with your target market. You can use your blog to discuss different life coaching topics and share with your readers how you would either coach someone through different life situations, or how you yourself would handle different life situations. The later one is the more powerful as you are showing your reader that you are practicing what you preach.
So how does a life coach start a blog? Here are the steps for both not having a website, and having one.
1) Not having a website.
If you don’t have a website and don’t desire to get one, you can still start a blog for your business, and get leads for your business as well.
Here are the steps:
- Decide on one of the online social blogging sites that allow you to register a blog. There are free and paid sites. For your purposes, a free blogging service will be more than adequate. Some of the free blogging services out there are:
- Once you have decided, choose name for your blog that is keyword focused (I.E. Denver Success Coach). Begin blogging about different training topics related to Life Success Coaching. Blog regularly (in the beginning, at least once a week), and you will begin to build up a following. Encourage your readers to ask questions to provide a dialog on your blog and make your blog more active.
2) If you have your own website:
- install blogging software on your website. There is free software available. The platform I would recommend is Wordpress which can be found at wordpress.org. The reason I would recommend this platform is because of all of the functions you can add to it and it is also relatively easy to install and configure. It also well supported.
- Do the same things you would do in step 1. Blog regularly, invite your readers to participate in your blog
Once you have a blog created, send out a press release and let your target market know about your blog - but do this after you have several postings on your blog.
Tags: Blogger, coaching business, FAQs Help and Tutorials, how to set up blog, website, WordPress, WordPress.com
Posted in Website Development | 1 Comment »
December 21st, 2009
In this radio show, I discuss how you can take your expertise and use it to create residual revenue streams for yourself. Your expertise is an asset and it is a valuable asset that you can use to generate information products and services that can continue to pay you day after day without you having to trade your time.
Listen into this show and you can discover the answers to the following questions:
What is your expertise?
Why is it important to look at this model of monetizing your expertise
How do you know if you can create an information product out of it?
What kinds of ways can you monetize your expertise
How do you publicize (market) your expertise?
What Kinds of expertise can you market?
Tags: information marketing, information products, Monetization, website
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December 4th, 2009
We had Doug Griess, an lawyer who specializes in Internet law, of Dymond, Reager and Colville LLC. The FTC recently has changed some of its rulings that affect anyone that has a website. It is important to get to know that these rule changes are and how they can affect you. If you sell a product or service online, whether it be your own or others, you will want to listen to this show and know just what knds of things will be red flags for the FTC.
This is part 1 of the FTC rule changes… you’ll certainly want to listen to this episode as you could almost certainly be affected.
Below are some of the questions we answered on the show.
| Question 1: |
What is the purpose of the FTC? |
| Question 2: |
Why did the FTC make the changes? |
| Question 3: |
What are the rule changes in general? |
| Question 4: |
When do the rule changes take effect? |
| Question 5: |
What kind of websites will be affected by the rule changes? |
| Question 6: |
What are the key concepts for understanding the rule changes? |
| Question 7: |
Where the rules evaluated, critiqued before they were adopted? |
| Question 8: |
What are the any positive effects of the rule changes? |
| Question 9: |
Do these changes apply to persoanal and business sites? |
| Question 10: |
Does this apply to voice testimonials as well? |
| Question 11: |
Do these rules apply to International Sites? |
Here is some more info on the FTC Guidelines.
Listen in using the link below.
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Tags: Affiliate Marketing, ftc, ftc guidelines, ftc ruling, legal issues, online business, testimonials
Posted in Radio Shows | No Comments »
December 1st, 2009
This show discusses the tax implications of your online business when you are doing business within the State of Colorado. Listen in to where you can find more information and the schedule of free classes.
In this show, we interview Caron Notarmuzi of the State of Colorado.
Caron Notarmuzi is the Taxpayer Service Division Trainer at the Colorado Department of Revenue. Caron conducts many “live” classes every week for business owners in Colorado, those who prepare sales/use tax returns for Colorado businesses, and out-of-state businesses doing business in Colorado on the laws surrounding sales and use taxes. There are many different class offerings since some laws only pertain to certain businesses/industries.
Some of the questions that were covered include:
| Question 1: |
Are all businesses required to get a sales tax license for sales in Colorado including those who only sell via the Internet? |
| Question 2: |
Do businesses only need one sales tax license for all sales transactions that take place in Colorado? |
| Question 3: |
Do businesses collect sales tax when deliveries are shipped out of the state? |
| Question 4: |
How do businesses get a sales tax license and what are the fees? |
| Question 5: |
What sales tax rates are applied to sales tax transactions in Colorado (i.e. what is the “point of taxation” in Colorado?) |
| Question 6: |
Are all sales taxes collected remitted to the Department of Revenue for all jurisdictions? |
| Question 7: |
How do businesses figure out what their combined sales tax rate is for their business and is that rate applied to all their locations if they have more than one location? |
| Question 8: |
What resources are available to the public? |
| Question 9: |
for out of state companies how can they find out |
| Question 10: |
What to do if you haven’t collected sales tax. |
| Question 11: |
When are the Sales Tax Classes? |
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Tags: Colorado, internet sales tax, online business, sales tax
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