Top 3 Tips For Writers To Generate Income

Content, especially original content is gold on the Internet, however, if you don’t know what to do with that content, you won’t be able to use it to generate additional revenue streams for your business.  There are many traditional writers out there who are very frustrated with how the Internet has changed their livelyhood.  They are now competing with writers who are willing to write for free and are slowly seeing their means of getting paid to do writing (especially providing content for online media sources such as blogs and other online publications) quickly diminishing.  That way of making a living is going the way of the dinosaur in most cases.  Sure, there are still some opportunities available for the traditional paid writing gigs, but they are not as prevalent as they used to be, and the pay isn’t what it used to be either.

So what is a writer to do?  A writer (a good writer especially) doesn’t realize that they are a walking gold mine unto themselves, and even though their original means of making a living are disappearing, new ways of making a living have sprung up that actually provide much greater potential in revenue.   There is one major reason for this increase in potential.  That reason is due to the fact that as a writer, you no longer have to exchange hours of your writing for dollars.  Let’s face it, with the traditional methods, you would get paid per job.  You can only do so many jobs because there are only so many hours in a day.  An enterprising writer could use interns to expand their job capacity, however if you are your brand, you put that at risk by hiring out your jobs, and now you have to manage employees.

So what is a frustrated writer to do and how do they keep doing what they love and still be able to make a living at it with so much competition of writers willing to write for free?

The solution is using a residual revenue model where you continue to get paid for what you are writing.  Here are 3 tips that will open your eyes to the potential you have at your fingertips.

1) Start a blog and start creating original content on your blog.
Wordpress is usually a good place to start as this blogging platform is constantly being updated and there is a lot of support for this blogging platform.  It also has enough flexibility to customize to your own taste.  There are specific ways of setting up your blog and blogging, so that it performs better  in the search engines, however that is another article for later.

2) Pick 2 areas that you are very passionate about, yet also have income potential.
A good source of income potential is affiliate programs.  Find out what affiliate programs are in your topics that you have chosen to write about.  When you have decided on a few products and services have affiliate programs, join them.  Pick a mix of high ticket and low ticket items that you want to promote and start promoting them on your blog with the content that you create.  You want to create powerful content, and just use the affiliate products to add value to your content instead of talking about the specific affiliate product in your content.

3) Join a good article submission service
Now that you have good content on your site, you want to spread the word about your site and a great way to do that is to use articles to get people to know about who you are and to get more traffic back to your website.  The easiest way to do this is the take a 500 word or so version of your blog post and change it a bit so that it isn’t the same content as your blog post.

These 3 tips can go a long way in supporting the traditional writer into parlaying a good residual revenue for themselves.  This way is powerful because there really is no limit on the income a writer can generate because once the content is written, it will always be there.  The more content they create, the more chances of selling they will be able to create for themselves.  There are ways of creating articles that get traffic back to your website for even greater results, however that is another topic for another day.

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How to Know If You Need An Internet Business Strategy

Having an online presence is one thing,  Having an active online marketing tool is another.  What is the difference?

Online Presence:
An online presence can be something as simple as a website.  Many websites are online brochures that aren’t set up of for active marketing.  These kind of websites can be used for branding your business, but the only way your target market is going to see it is if you happen to send people there personally.

An online presence is the starting point for a business if their target market is found online.  Unfortunately most businesses stop here and don’t go any further.  They know they need to be online, so the put up a website and they think they’re done.

An Active Online Marketing Tool:
When you web presence is an active marketing tool for your business, this is another ball-game altogether.  An active online marketing web presence is something that is generating continuous leads and business from your website.  Your target market finds your website and calls you up, or purchases your product or service without you having to send anyone there on your own.

So how do you, as a business owner, know if you need to have an Internet Business Strategist on your team before you move forward?

You should serious look into investing in an online business strategist if you:

  1. Are looking to add additional services to your online business, or are looking to change services.
  2. Need to get more traffic to your website and aren’t sure how to go about it
  3. Want to get more business from the traffic you are currently getting
  4. Want to incorporate Social media marketing and you want to keep using your traditional marketing methods.
  5. Want to rank better in the search engines
  6. Want to generate addition revenue streams using your web site.
  7. Need to expand your target market, or make a stronger online connection to your target market
  8. Need to enhance your sales funnel, or strengthen your back-end online sales process
  9. Need to enhance your online lead generating capability, and incorporate additional lead generating sources
  10. Need to take advantage of Web 2.o to strengthen your online brand
  11. Need to incorporate additional online marketing methods into your overall strategy
  12. Realize you have no online strategy and you really need one because you have no idea where to start, or how to start
  13. Need to make your website more effective at getting business
  14. Are rolling out another product and want to position it strongly within your current product offerings
  15. Want to develop a strong content marketing strategy to be able to maximize the use of your content to drive traffic to your website
  16. Want to become more effective with your blogging, and be able to incorporate it with other online marketing methods you are currently implementing
  17. Need advice on whether or not to pursue an online marketing strategy
  18. Need help in managing your website and keeping it current
  19. Overwhelmed with all of your online tasks and need to streamline your processes
  20. Need to automate a good portion of your online management tasks
  21. Need assistance in understanding how the whole online marketing animal works

These are just some of the things that an Internet business strategies can help you with, and do it in a way that will allow you to grow your online presence easily without having to start all over again.

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Internet Strategy Tips for More Traffic

Getting more traffic to your website is not about a tactic, or an activity… it is about an overall Internet strategy.  There are many ways to get traffic to your website and many

New Target Market

New Target Market (Photo credit: Intersection Consulting)

different kinds of traffic as well to send to your website as well.  Before you begin your journey of getting more traffic to your website, you will need to be clear about who you are marketing to and how you intend to get your web presence out there in the Internet.

1) Keywords for SEO traffic:

When you understand your target market, you will know the keywords that they are using to try to find you and your products or services.  This is one of the most important yet basic pieces of your online strategy.  Knowing your target market to this degree will give you the ability to not only know things like the keywords, but also knowledge like how much your target market will be willing to pay for your products and services, and what kinds of value propositions that would get them to buy… but I digress.

2) Know which social networking mediums your target market hangs out on:

You need to get your website in front of your target market.  The popularity of social media means that there is a good chance that your target market is on one or more of the social media platforms.  You will also need to understand how your target market would tend to use this social media platform so you can know which marketing tactics, if any, will be effective on this social media platform.  For example, if your target market is a segment of business owners, and they are on Facebook for purely social reasons, they may not be receptive to your business marketing messages and would not be interested in going to your website.  This understanding can save a lot of wasted time and effort marketing your business on Facebook.

3) Blog consistently about the questions and issues of your target market:

If you focus on creating good content on your own website that is useful to your target market, then you will naturally get a growing amount of traffic to your website as the number of posts grows as well as the number of people who refer to your blog from their website grows.  Traffic from others linking to you can give you just as much, if not more traffic to your website.

4) Provide and submit articles that address the concerns of your target market to other sites:

When you write articles about subjects that will support your target market, you will further expand your online reach and increase the amount of traffic that comes to your website.  Article marketing is a powerful way of getting traffic to your website, and a good way of branding yourself or business as an expert in your field.  There are many methods of article marketing, and you should only use the ones that focus on creating quality content.  Anything else will not be worth your while and could be detrimental in the long run.

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Top 5 Ways to Repurpose Your Web Content for Profits

Content is still king on the Internet and quality content is the emperor.  With so much spam content out there, it isn’t too hard to come up with quality content.  So what is quality content?  It is content that your readers deem important, or valuable.  Some types of popular content considered to be of quality amongst website visitors and blog readers, is content that can solve a problem, share a solution, or take the reader away from reality for a while.

So once you write that piece of content, (it could be something as simple as a 500 word article), you will want to get as much traction as you can, because that will draw in the visitors that you want because they will be more likely to purchase your products and services.

Here are the top 5 ways to repurpose your content:

1) Create a blog entry with your content
If you have a blog, placing the article on your blog will do a few things.  1) it will help you get more established in your field an more established as an expert.
2) It will help send more traffic to your website.  Each new blog posts has a chance to be picked up by the search engines as well as other blogs.  I have links back to specific blog posts on my blog all the time from other blogs sharing the content topic with their readers.

2) Create a Video Version of your content.
This can be done in a few different ways, probably the easiest way would be to make a mini power point of your article and then do a voice narration of the article as you go through the slides.   Software such as Camtasia can capture this and save it as a video.  This way,  you can upload it to different video sites for more exposure and traffic.

3) Article Submission Sites
Convert that content into a 500 word article and submit your article do different article directory sites. This action will help you in the search engine rankings as well as get you more traffic back to your website.  I am still getting traffic back to my site from an article I wrote and submitted over 2 years ago.

4) Make a Squidoo lens with your article or another related web 2.0 creation
Squidoo is a web 2.0 site that allows users to take a single topic and create a web page called a lens by using text, video, products and lists to support the reader in knowing more about the topic.  This is a great way to get your content out there and make a bit of money on the side as well.  Each lens you create on Squidoo is a source of getting traffic to your site as well as a source of creating some income.

5) Free Report PDF
Create a more in depth version of your content and create a 5 page free report about your topic.  Then give your free report away on your website, your social network sites such as Twitter or LinkedIn as well as on PDF aggregator sites like Scribd.  This will also help you in the search engines as well as get more traffic back to your website.

These are some of the top ways to repurpose your content to get more traffic back to your website so you can sell more of your products and services.

For a consultation on how you can monetize your content so you can generate more online  revenues, contact B. Hopkins for a web assessment.  720 432 0621.

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How to Calculate Your Web Conversion Rate

Your web conversion rate is an important statistic to know because it will allow you to know the health and effectiveness of your website.  Most business owners don’t really focus on the web conversion of their website because they are more focused on getting traffic to their website.  This is only 1/2 of the 1-2 punch that you need to have a successful online presence.

To determine your web conversion rate is theoretically simple.  It is the number of people who take your desired action on your website divided by the number of people coming to your website.  So for an example if you have 100 people that come to your website and 2 of them purchase your product or service, and that is the action you want them to take, then you would have a 2% conversion rate.

So while it is technically easy to determine your rate, the more difficult part is to determine the correct number of visitors to your website.  Some of the less expensive statistical programs don’t filter out spam traffic.  There is a lot of automated traffic out there that is used for spamming websites, and writing automated comments to blogs.  This traffic isn’t real and therefore shouldn’t be counted as it can give you an incorrect conversion rate.

The traffic that you want to count is the number of visitors to your site.  Page views, and hits don’t give you an accurate result either.  Make sure you look at the visitor statistic as most programs will give you page views and hits as well.

Google analytics gives a more accurate visitor rate and it seems to filter out some of the spam traffic.  Some other things you can do that require more work are to actually filter out the IP addresses of known spammers.  This requires a bit more work to collect the IP addresses and install them in a filtering program.  When traffic from this IP address comes to your website, it is “stopped at the door” and the spam traffic gets shown an access denied message.

Once you know how to calculate your website conversion rate, you will be able to determine the effectiveness of your website.  A healthy converting website as a 5% conversion rate.  If your conversion rate is 1% or less, you will need to go through the process of split testing or add live chat to increase your conversion rate.

When you have a website for a good conversion rate, you can get more out of your advertising dollars that you use to send traffic to your website.  Remember, the higher your conversion rate, the more you are making per 100 visitors to your website.

Contact me  to schedule a time for a web conversion analysis on your web site.
720-432-0621

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3 Tips on Converting Web Traffic Into Sales

It is one thing to get a lot of traffic to your web site, but if you aren’t receiving any benefit from your traffic, then you have to ask yourself what needs to be changed in your online strategy.  If you want to generate sales from your web site then there are a number of things you must have in place in order to convert the traffic that comes to your website into sales.  In this posting, I will discuss 3 things that can make a significant difference in the response rate of your web site.

1 – Narrow your target market

The more focused your target market is, the easier it is to connect to your target market because it becomes easier to communicate directly to them in their language and emotionally connect to their needs.  For example if your business focuses on serving women’s needs, you would need to narrow that market down because women in general are so diverse.  They are in different stages in their lives, different cultural groups, different socio economic groups, different hobbies, interests, and different goals.

A better target group would be newly married working women with children on the way and a combined household income of over $100,000.  This target market has specific needs that can be directly addressed in your marketing material and on your website.  Addressing this market with content, images, videos and other forms of medium can really build a powerful enough message that will encourage your website visitors to connect with you.

2 – Concentrate on what you offer your target market

After you have thoroughly researched your target market, you will know their issues, problems and desires.  The thing that will get your target market interested in your services is communicating how you can solve their problems and what you can do to change their lives to the point that they are no longer dealing with their issues.  What most website owners fail to do is they only communicate what they do on their website.  The don’t focus on what kind of experience a client/customer would have by using their services, or what kind of change in their lives or business their customer will experience after using their services.  You can do it differently from your competitors by describing the emotional feeling of your clients/customers will feel after they use your services.  Don’t focus on the HOW you do it, but the WHAT they will receive.

3 – Take advantage of split testing

When you are wanting to create more sales from your website, it is always beneficial to install split testing software onto your website so that you can keep track of what elements are working on your website and what elements aren’t working.  Good split testing software allows you to test one element of your website (like the main Headline, or the call to action), and then tell you which version produced better results.  The split-testing system will always be a work in progress, and you are always constantly testing different elements of your website to continuously improve your conversion results.  If you do this one tip, you will be ahead of 95% of your competition.

Getting more business from your website involves sitting down and refining your online strategy, so you can refine and improve your online marketing message such that it has a stronger positive effect on your target market.    The more focused and refined your online strategy is, the easier it will be to pull in the kind of sales you desire from your website.

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Is Your Web Presence Road Kill on the Information Superhighway?

Let’s face it…. Long gone are the days when you could launch a website, do some occasional blogging or random marketing and expect to see a decent amount of traffic from your inconsistent efforts.  It worked in the early days however now when it comes to the Internet and getting your web presence to effectively bring in clients and customers, you need to have a strategy in place that will allow your efforts to continually build upon each other to create an effective marketing tool for your business.

So what is Internet road kill?  For the most part, it’s a revenue generating website doesn’t fulfill it’s intended purpose.  If you have a website intending to create more business and it isn’t doing so, then it’s Internet road kill.  Your website traipsed upon the information superhighway and got run over by the machinations of the Internet.  The good news is that unlike real road kill, you can bring your website back from the dead.

So what are some of the things you can do to resurrect your website to something more than a post-apocalyptic reanimated mindless flesh-eating zombie drone?  (How marginally clever!  I put website and zombie in the same sentence without it referring to a website about zombies).  Implementing the following 3 tips will put you on the right track and can raise your website up from the remnants of a 7 day old squashed animal carcass baking on the asphalt of a hot summer day.

Sign up for our free web conversion webinar on how to get more business from your website!

1)   Strengthen your website’s connection to your target market

Are you still connecting strongly to your target market?  As your business grows and changes/expands/contracts, your target market can change as well.  What imagery are you using on your website?  Are you using the words, phrases and images that really relate on an emotional level to your target market?  If your market has expanded, how can you segment your site so that you can address each market segment more personally?  When it comes to success in converting your visitors to sales, less is more.  The smaller you can segment your target markets, the more you will be able to convert them.

2)   Make sure your website’s content is high quality and provides value to your visitors

Beyond being just a sales site, there is value in being an authority site in our industry.  Others will more likely link to your website without you asking because it is a good resource.  It is easier to increase your traffic and convert your visitors into customers when you are seen as the place that has all the answers.  You become an authority site by regularly posting quality content  that provides value to your customers.  Content can be video, audio, PDFs  a free email course, or text.  Think outside the box and research what format is most supportive to your target market.

3)   Create an overall strategic online marketing plan and follow it religiously

Bottom line is that your website should be where your target market hangs out.  Find out where they are online and create a strong presence there.  You should have strong SEO, Blogging, Social Media and Email Marketing in place as part of your online strategy and use symbiotically to create a strong brand and online presence for your business.  The bonus result is that when these methods are used consistently, they all create more traffic and better SEO results, which leads to more authority, which leads to more links, and then the cycle begins to feed itself.  The hardest part is consistently following the strategy long enough the efforts to begin run on autopilot.  Most people give up the activity before it has a chance to work.

So you have a choice.  Be Internet road kill or be the one who runs over the road kill if it’s in the way… not that it would be your intention to do that; it is just what happens when you are implementing your online strategy consistently and your competition isn’t.  Beginning your focus on these 3 points will take you a long ways towards creating a successful web presence.

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Integrating Your Social Media Sites with Your Business Website

Even though social media has grown in significance, and it has now become a necessary part of a businesses’ online strategy, it should not completely replace the traditional methods of online marketing.  Social media has an important role in creating relationships, building brand and customer confidence in your business, product, or service.  For most businesses, your website is still the main place where you would convert your prospects and network friends into customers.

You also want to keep in mind that you still want to spend your marketing dollars building up your own online asset (your website) instead of another’s online asset (your social networking sites).  If you spend your efforts and energy promoting your Facebook page, Twitter account, or Youtube channel, in lieu of your own website, then you are putting your online presence at risk.  If one of your social network sites closes down, or your account gets deleted, then you lose your main means of marketing your business online.   Keeping the marketing focus on your own website allows you to maintain control of your online marketing.

That being said, how does the ever busy entrepreneur keep the appropriate level of focus on their own website while taking advantage of their social media networks to increase product or service awareness and create more clients and customers from this integration?

Well the first step is to be clear on what the focus is for each one.  Use your social media accounts to generate awareness for your business and services and then use your website to convert them into sales and new clients.

Your social media traffic is different than the majority of your other traffic sources because it is what is considered warm traffic.  These visitors already know you and are familiar with you so you don’t need to use your website to introduce them to who you are, why you are different and why they should buy from you.  By being a member of your social network, your visitors should already have that knowledge.  Your social media traffic should continue to reinforce your social image, yet your landing page should also add to their motivation to take an action now.  For example, if you position yourself as an expert in public speaking on your social media networks, you would send your social media traffic to a page on your website for those that want to get more information, or training in public speaking.  That webpage would then tie back to what you talked about in your social media site about getting training in public speaking.

Ways in which you can integrate your social media account with your website include the following:

1) Connect your blog to your social media accounts.  Places like Facebook, LinkedIn, Twitter and Google+ will automatically publish your blog posts to your accounts.  This is an easy way to keep your online networks updated and connected to what you are doing.

2) Place the social networking buttons on your website to encourage random visitors who may not want to sign up to your newsletter, to connect with you on your social network account.  This is only useful if you intend to update your social network accounts on a regular basis.  This is why it is beneficial to connect your blog to your social network account because it becomes easy to keep you in the minds of your social network members.

3) If you have a Twitter account, post your Twitter stream on your website.  Your Twitter stream should be tweets that are related to your business, and not what you had for lunch that day, when you went to the bathroom, who you’re flirting with in the bar… etc.  They should be tweets of business quotes, links to helpful related resources, useful blog posts that you feel will help your client base, and your opinion on news occurring in your field and other types of similar topics.

Integrating your Social Media marketing strategy and your web site marketing strategy will give you the best outcome in terms of creating more online traffic and business, while allowing you to build your own online asset to add financial value to your overall business.

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Top 5 Things to Demand in Your Email Marketing Service… Does Yours Do These?

Even with the rise of social media, email marketing is still an effective way to stay connected with prospects, generate sales and market affiliate products for additional revenue streams.  However, with the rise of social media and other forms of communication, such as text messaging, the way email marketing is done needs to be updated.  What should you be looking for in your email marketing service that will keep you updated with the latest developments on the Internet?

1) Consistent product improvement.
The email service provider should look very different today than it did 5 years ago.  If it looks the same, or has most of the same features, then you should look for another email service.  The email provider should keep their service up to date with the newest developments on the Internet and integrate their service to take advantage of these new online changes.

2)  Close integration with your blog
Your blog and your email provider should be closely integrated.  Your service provider should have the option to automatically email your blog postings out to your mailing list whenever you update your blog.  A good service provider will allow you to pick how often you want to automatically email your blog postings out so you don’t overwhelm your list.  This feature saves you time in keeping connected with your mailing list while you are posting great content to your blog.  Clever applications of this feature can practically automate a significant portion of your online business strategy.

3) Ability to connect to your social networks.
Your email list should allow you to send broadcast emails out to your social network accounts as well when you send an email out to your mailing list.  The networks that your provider should connect to should at a minimum be Linkedin, Twitter and Facebook.  If others are available, it is even better. This allows you to automatically keep your business in front of those in your social networking circle.

4) Open and Click Statistics
You should have knowledge of how effective your emails are and how effective your email calls to action are.  You should receive information on how many people are opening your emails, on a per email basis, as well as how many are clicking on each link.  Some email programs will let you know who opened and clicked on your links, but you will pay a premium for those statistics, and most small businesses usually don’t need it at that level.  If you are strategically segmenting your mailing list enough, the basics should be enough information for you.

5) Customer Support
You will want a solution that offers 24×7 customer support through at least email, live chat or phone support.  The best is phone support, then live chat, then email.  If they only offer email support, ask around for those that user their service and find out how long it takes for the customer service to answer support questions

When you have the right features in your email program, you are able to reduce the amount of effort required on your part to implement your online business strategy.  Taking advantage of these email service features can increase your income, reduce mistakes in communication and generally make it easier to offload certain online marketing tasks to others as well.  So the whole point here is really do your research when looking for a good email list service and don’t take the first one that comes along because everyone else is using it and it seems easy at the time.  In the long run, it will be harder.  A stitch in time saves about 100 in this case.

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Top 3 Tips to Increasing Your Webinar Sales Results

Webinars serve a lot of purposes for a business, including product/service education, presales, lead generation, and income generating.  When using the last purpose, you will need to make sure you have certain things in place that will increase the number of attendees who are willing to pay to attend your webinar.  So what are the top 3 things you will need to do to increase the amount of attendees?

1) Add your publishing credentials to your sales page

This may be one of the more difficult ones to accomplish, but it is well worth it in many areas in addition to webinar sales. When teaching information, one of the things that will go through your visitor’s minds who don’t know you is whether or not you know what you are talking about.  Being a published author adds a great deal of credibility about your knowledge for the visitor, even if they haven’t read your book, and a visitor will be more likely to purchase a seat in your webinar.  If you aren’t a published author, you should consider publishing your knowledge in at least an ebook/kindle book format.  Physical books published through a publishing company will give you even more credibility.

Make sure the title of your book is on the webinar sales page with an image of the cover, who published it and where it can be purchased so your visitors can do some research on you if they want to.

2) Know what kind of content to include in your webinar.

If you are charging for your webinars, you will need to deliver the content.  This is not the time to promote your product or service.  People don’t want to have to pay to be sold to.  The kind of content that should be in your webinar should deliver business skills, or the HOW to do something.  You will need to make sure on your webinar sales page that you list the topics or skills that will be taught in your webinar clearly and in detail.  Also list what benefit these skills will give the attendee of the webinar as well.

3) Make sure you market your webinar up to the day of your webinar.

75% of your paid for webinar registrations will sign up within 48 hours of your webinar.  This is because when they first hear of your webinar, they will want to make sure that they will be available on that day, so many people wait until the last minute to register.  You will want to make sure you remind them the 3 days before the webinar as well as the day of the webinar itself, as people get very busy and will tend to forget.  The use of social media is  very helpful to market your webinars as well as press releases and email marketing.  If you don’t have a big email list, put ads in other email lists that have audiences in the target market of your webinar.  If you do this however, you will need to understand your web conversion rate and the metrics of the lifetime value of a visitor so you know how much you should be spending on this kind of advertising.

These are some of the biggest things that will make a difference in the success level of paid for webinars.  When you have this system down, you can automate this process via marketing tools and webinar replay software.  Once this system is automated, you have created an additional revenue stream for your business.

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