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This is a very common question that really has several parts to it. Overall, generating more business can mean 1 of 2 different things, or both things together. The first step is to have an overall business strategy. You will need to decide on a target market and connect to that market. Who is it you love to serve? That passion will show itself on your web site, and that is what gets the clicks, phone calls, sales, email signups, etc. That passion cannot be communicated to your target market if it isn’t there.
Another factor in generating more business from your web presence is being very aware of where your traffic is coming from. What is your strategy for placing your links out on the web? Random link exchanges and placing your links on directories that are filled with junk websites will not bring you visitors worth anything. Those links may get you some search engine ranking clout, but in the long run, it’s what you receive is not worth the effort it takes to do all of that insignificant directory submissions. 4 or 5 good, quality and targeted directories will give you better results than 300 poor quality general directories. So take the time up front to develop your strategy before you move forward on some random tactic here and there.
So what are the steps to generating more business?
- Determine your target market – the more defined and the smaller the better. – you will be able to more easily connect with that market when it shares more characteristics in common. Find out as much as you can about that market. What are their hopes and dreams? What are their issues and problems? What kinds of questions do they generally have?
- Find out where your target market hangs out online. Think outside the box on this one. That is why knowing as much as you can in the beginning is helpful in this step. If you know their issues, you can go to where they would go online to find the answers (until they know to come to your site of course). It’s all about placing yourself in front of that market. The more out of the box your strategy is, the less competition you will have.
- Make sure your website emotionally speaks to your visitors. People make decisions emotionally, so when they are on your website, it needs to connect with them emotionally. Are your images, words and layout connecting with them and encouraging them to follow up with you? Is your website consistent with the links your visitors follow to get to your site?
- Have a clear call to action. – Tell them what you want them to do. Don’t give them 50 choices. Give them the 1 choice you most want them to make.
Having these 4 steps in your online strategy will go a long way in getting you more business from your web site.
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