Posts Tagged ‘web conversion’

Maximizing Your Website Conversion - Web Design

Monday, March 15th, 2010

In this show, B. Hopkins interviews Todd Barrs of Spyglass LLC, and we discuss one of the most overlooked aspects of having an online presence….  Web conversion.  What are the visitors doing when they get to your web site?  If they are leaving right away, you have some work to do to increase the numbers of people who are staying on your web site.  The fortunate thing is that there are some things you can do to increase your web site’s effectiveness.  In this show, we discuss the following:

Question 1:    What is conversion optimization?
Question 2:    Why is conversion optimization so important to web marketing success?
Question 3:    How does conversion optimization relate to SEO?
Question 4:    Where should conversion optimization fit into a marketing plan?
Question 5:    What can website owners do to begin improving their website’s conversion rates?
Question 6:    On which web pages does conversion optimization have the greatest effect?
Question 7:    Which web page elements have the greatest effect on conversion rates?
Question 8:    Is statistical testing necessary for successful conversion optimization?
Question 9:    What tools and services are available to website owners in order to begin improving their website’s conversion rates?
Question 10:    how much does it cost to make a website?

Also, in B’s Bytes:  I give one tip to the following question:

“How do I get more people to comment on my blog?”

For 3 more tips on how to get more people to comment on your blog postings, sign up for a 30 minute free web assessment.

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Getting Your Website To Clearly Speak To Your Target Market

Thursday, February 4th, 2010

This weeks episode, aired on January 20th 2010 discussed the requirement for business owners to really connect to their target market.  The level of connection you have with your target market is directly proportional to the amount of income you can create from that target market.  So what does it take to connect with your target market?  Our guest this week Alecia Huck of Maverick and Company shares with us some powerful tips on what we can do to get a strong connection with our target market.

Listen in and we discuss the answers to the following questions:

Question 1:    What are the biggest mistakes people make in their marketing efforts?
Question 2:    What are the most effective strategies you’ve found?
Question 3:    What are some good rules of thumb for developing marketing materials?
Question 4:    If you’re trying to get more referrals, what are some good strategies for that?
Question 5:    Is giving an incentive a good way to get referrals?

Announcement:  Join our Facebook class and learn how to get more business from Facebook.

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