Business to Business (B2B) service oriented businesses tend to have different marketing needs compared to (Business to Consumer) B2C and product oriented companies. As a result, their online marketing efforts take on a slightly different focus than the other type of businesses. So how would a B2B business approach online marketing online? Below lists a few different area on how a service oriented business would focus their online marketing efforts to get the most return on investment.
1) SEO – Search Engine Optimization
This is still a very effective method to get more exposure for and traffic to your website therefore generating more leads for your business. Ranking for specific keywords is powerful because you are able to specifically target your marketing based on the keywords people use to find your services. If they come to your website from the search engines using your targeted keywords, you can be certain they are interested in your services. Once they get to your website however, you still have to convert the visitors into leads and customers. There are many web conversion tactics that are outside the scope of this article that you can engage in which will increase your percentage of ‘converted’ visitors on your website.
2) Social Media
Social media is a very powerful way of connecting with your target market. For B2B businesses, it is very imperative to know which networks will work best for your because not all networks are the same. In my experience, I have found that while Facebook can be a great resource for generating leads, it depends upon the type of business you have and who your target audience is. For more BtoB service oriented businesses, LinkedIn is usually a better solution because […]
