Tag Archives: Marketing and Advertising

Web Conversion – What we leave on the floor

Posted on November 7, 2011 by Internet Strategist

I was at a workshop this weekend and one of the speakers said something that was somewhat of a light bulb moment for me.  She said that most businesses and marketers focus on turning people who aren’t their clients into prospects instead of just focusing on those that are already interested [...]

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The Power of Building Relationships in Your Business Offline and Online

Posted on July 17, 2010 by Internet Strategist

This show was fantastic.  We spoke with Linda Hughes of Entrepreneur Community Online to discuss the power of building relationships in your business, whether you do that online or offline. We focused on why relationships are so important to business owners.  During this show, Linda and I discussed the answers to the following questions:
Question 1:    [...]

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Finding Your Target Market

Posted on June 11, 2010 by Internet Strategist

This show B. and Niki covered the importance of finding your target market and the difference between marketing and PR. In these times targeted PR is more important than ever before and putting together a strong PR campaign will really make a difference in the bottom line of your business. For those of [...]

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Email Marketing 2.0 – Doubling Your Business w/ Kirk Masters

Posted on June 2, 2010 by Internet Strategist

In this weeks episode, we discuss email marketing 2.0 and how that is different than traditional email marketing.  Using the right tools and programs, an entrepreneur can not only streamline how they keep in contact with their client and prospect base, but they can also automate the process of moving prospects into customers AND continuing [...]

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Connecting with and Researching Your Target Market

Posted on February 8, 2010 by Internet Strategist

In this weeks radio show, we discuss how to research your target market. Where you can go and what you can do to find their wants, desires, pains and needs.  The more you know about your target market, the better you can connect with them when they visit your web site.
We cover the answers to [...]

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