Marketing and Advertising

How Would BtoB Service Oriented Businesses Market Their Services Online?

Business to Business (B2B) service oriented businesses tend to have different marketing needs compared to (Business to Consumer) B2C and product oriented companies.  As a result, their online marketing efforts take on a slightly different focus than the other type of businesses.  So how would a B2B business approach online marketing online?  Below lists a few different area on how a service oriented business would focus their online marketing efforts to get the most return on investment.


1) SEO – Search Engine Optimization

This is still a very effective method to get more exposure for and traffic to your website therefore generating more leads for your business.  Ranking for specific keywords is powerful because you are able to specifically target your marketing based on the keywords people use to find your services.  If they come to your website from the search engines using your targeted keywords, you can be certain they are interested in your services.  Once they get to your website however, you still have to convert the visitors into leads and customers.  There are many web conversion tactics that are outside the scope of this article that you can engage in which will increase your percentage of ‘converted’ visitors on your website.


2) Social Media

Social media is a very powerful way of connecting with your target market.  For B2B businesses, it is very imperative to know which networks will work best for your because not all networks are the same.  In my experience, I have found that while Facebook can be a great resource for generating leads, it depends upon the type of business you have and who your target audience is.  For more BtoB service oriented businesses, LinkedIn is usually a better solution because […]

Web Conversion – What we leave on the floor

I was at a workshop this weekend and one of the speakers said something that was somewhat of a light bulb moment for me.  She said that most businesses and marketers focus on turning people who aren’t their clients into prospects instead of just focusing on those that are already interested in your services that don’t have to be convinced.

So what does this mean?

It means that if you feel you have to educate your client to know if they need your services or not, then they are not your target market.  They may be in the future, but let someone else educate that market and you focus on those that already KNOW enough about you to know if they need your services or not.

It also means that you may need to really put some focus into your marketing message so you can more strongly connect with those that require your services, or have someone available to be able to answer your website visitor’s questions.

The key is to really be clear and as specific as you can be about your target market and how you can help them, and what is your specialty in how you can help them.  The more specific you are, the more targeted your message can be, and the easier it will be for you to focus on those that are already interested in what you have to offer as opposed to convincing those that aren’t interested in your services.

What is an example of a clear message?

Let’s use an example for marketing, and a marketing firm.

Let’s say that their target market is small businesses who want to market their services to other businesses, and that is their […]

The Power of Building Relationships in Your Business Offline and Online

This show was fantastic.  We spoke with Linda Hughes of Entrepreneur Community Online to discuss the power of building relationships in your business, whether you do that online or offline. We focused on why relationships are so important to business owners.  During this show, Linda and I discussed the answers to the following questions:

Question 1:    What made you choose this topic for our discussion today?
Question 2:    Explain what you mean:
Question 3:    What about customers, isn’t that the true foundation of a business? Without them, a business can’t go let alone grow.
Question 4:    How do you get more customers to even start building a relationship with in the first place?
Question 5:    What does target marketing have to do with relationship building?
Question 6:    Ok, you know your target market, you know how you want to reach them, now what?
Question 7:    What keeps people from being in relationship and/or creating relationship
Question 8:    when a person makes a mistake with a relationship and looses respect-is it possible to regain that respect and how?

For those that are local to the Denver Metro area, Linda has created a new Meetup group that supports entrepreneurs in getting the training they need to make their business successful.

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Finding Your Target Market

This show B. and Niki covered the importance of finding your target market and the difference between marketing and PR. In these times targeted PR is more important than ever before and putting together a strong PR campaign will really make a difference in the bottom line of your business. For those of you who were lucky to be on the call, you were able to take advantage of 3 hours of free consultation by Niki Lopez of Focus Marketing and PR.

In B’s Bytes, B. covered the different kinds of traffic you can get to your website and how you would need to use different monetization strategies with each type of traffic.

Those listeners are also eligible for a free web site assessment.

In addition, we  gave the answers to the following questions:

Question 1:    What inspired you to begin your business?
Question 2:    What process do you go through to help people identify their target market?
Question 3:    Why is identifying your target market so important in today’s world?
Question 4:    What changes do you typically see for your clients once they have gone through this process?
Question 5:    How does today’s economic situation dictate what you can do with your clients?
Question 6:    Why is it still important to market, especially right now?
Question 7:    How does Internet marketing fits into today’s marketing strategies.

In B’s Bytes, I talked about the different kinds of traffic and what you can do with that type of traffic, and the different ways to monetize that traffic.

Check out the twitter webinar I’ll be holding with Andrea Vahl on June 24th

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Email Marketing 2.0 – Doubling Your Business w/ Kirk Masters

In this weeks episode, we discuss email marketing 2.0 and how that is different than traditional email marketing.  Using the right tools and programs, an entrepreneur can not only streamline how they keep in contact with their client and prospect base, but they can also automate the process of moving prospects into customers AND continuing the process of upselling your current customers.  Kirk discussed a powerful system that when put into place, will actually double sales.  Some of the questions we uncovered the answers to include the following:

Question 1:    Why is email marketing not effective anymore?
Question 2:    What are small businesses leaving on the table by not following up effectively?
Question 3:     What is email marketing 2.0 verses email marketing 1.0?
Question 4:    How do I develop a marketing plan simply, quickly and that actually generates results?
Question 5:    How does Infusionsoft help people get rid of multiple systems that run their business?
Question 6:    How do Infusionsoft clients double their sales?
Question 7:    Why does Michael Gerber say that Infusionsoft is a gift from God?

Click Here to  find out more about InfusionSoft and get a free 14 day trial:

Find out about my new wordpress webinar:

Connecting with and Researching Your Target Market

In this weeks radio show, we discuss how to research your target market. Where you can go and what you can do to find their wants, desires, pains and needs.  The more you know about your target market, the better you can connect with them when they visit your web site.

We cover the answers to the following questions:

Question 1: What is a Target Market and Why Do I want to be clear about that
Question 2: What if my target market is really huge
Question 3: How do I address multiple target markets.
Question 4: How do I find out information about my target market?
Question 5: How can I connect with my target market on my web site
Question 6: How can I continue to research my target market from my web site
Question 7: What else can I do with my target market

Listen in to find more about this marketing topic.

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