Posts Tagged ‘internet marketing’

Common Mistakes Entepreneurs Make on Their Web Site

Saturday, August 7th, 2010

On this show, Stephanie Morgan of CID and I discuss some of the common mistakes that business owners make with their web presence.  It ranges from design to all kinds of other things such as  the search engine optimization they could be taking advantage of to how they design their website and the content they put on their web site. The good news is that many of these mistakes can be corrected very easily.  On this show, we discuss some things that you can do today to begin to make a difference in your web site’s effectiveness.  The questions and the answers to those questions that we covered include:

Question 1:    Why should I have a professional create my website vs using a web builder tool?
Question 2:    How does improper navigation or bad site planning affect the effectiveness of a website?
Question 3:    How do you capture the information from visitors to your site? And why is this important?
Question 4:    What is a website analytic tool? Why do I need it and how often should I check it?
Question 5:    What are some of the things I can do to boost my online marketing? (use keywords and research them using a tool… ranked to low- no one will see site, ranked to high – to much competition; social m
Question 6:    Video, has become popular these days. Why should I use it and it is it for me? (people see video first, so if a competitor has a video, they will be more likely to be seen first)

There were more, but you have to listen to discover what they are…  It’s worth taking a listen to discover them.

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How HB1193 has affected online business owners in and out of Colorado

Sunday, July 11th, 2010

On this show, Caron Notarmuzi of the Colorado Revenue Department and I discussed how the changes in the law of Colorado affect retailers both inside and outside of Colorado as well as the consumers.  We also discussed who has to comply and what are the reasons for complying, and how the new law affects the way consumers and retailers do business in Colorado.  Some businesses have been negatively impacted by this new law although from the discussion, there seems to be some confusion as to why some affiliate service providers acted in removing Colorado affiliates.  Listen in to the show to find out more.  We answered these and more questions:

Question 1:    How does HB 2010-1193 affect out-of-state retailers?
Question 2:    How does HB 2010-1193 affect businesses physically located in Colorado?
Question 3:    What is the effective date?
Question 4:    What are the penalties for non-compliance?
Question 5:    What should Colorado purchasers do when they have not been charged sales tax by out-of-state retailers?
Question 6:    Who is ultimately held responsible for collecting/paying sales/use tax – i.e. vendors/consumers?

Question 11:    What was HB-1193 about
Question 12:    Are tax classes available to out of state businesses
Question 13:    myths: Internet Sales myths

How to Use Articles to Build Your Email List

Monday, March 8th, 2010

In this show Steve Shaw of Submit Your Article and I discuss the tactic of using articles to build your emails list.  There were some very good tips that were included in what you should do with your articles and how you should incorporate them into your web site to get the maximum effectiveness for building your mailing list.  Here are the questions that we answered on the show:

Question 1:    What are the main benefits of article marketing to an online business?
Question 2:    For the sake of our listeners who are new to article marketing can you explain how article marketing works?
Question 3:    Can you explain what makes a good article and how they should write articles?
Question 4:    So how often should business owners be posting articles into the article directories and how many article submission sites should they be using?
Question 5:    Can you explain the importance of keyword research for article marketing?
Question 6:    What’s a ‘resource box’ or ‘bio box’, and how should one be constructed for maximum benefit?
Question 7:    What are your main top tips for great article marketing?
Question 8:    How can articles be used specifically to build your email list?
Question 9:    Articles can take a lot of work to produce, especially on a consistent basis - can you explain how business owners can maximize the value they get from each article they write?
Question 10:    How does SubmitYOURArticle.com help business owners maximize the results they achieve through article marketing?
Question 11:    how to start w/ writing an article
Question 12:    how do you keep the material fresh?
Question 13:    is one artical per month on a site really enough?

Take advantage of this limited time offer in using a powerful Article Marketing System.  I use this system as well and it is fantastic. Try out this system for 30 days for $1 and get your feet wet about what article marketing can do for you.

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5 Tips That Will Improve Your Pay Per Click Performance

Monday, March 1st, 2010

In this show B. Hopkins interviews Matt Dombrow of Clixo about Pay Per Click strategies and some of the mistakes business owners make when creating a pay per click campaign.  Pay Per Click is a form of Internet Advertising that can create instant traffic to your web site, and when implemented correctly, can create a lot of revenue for the web site owner.  It as a form of online bidding for the position of your ad, and most of these types of ads can be found on the major search engines.  On this episode, we discuss, strategies, mistakes, and other specific questions about search engine marketing.  Listen in for the answers to these following questions.

Question 1:    What is the secret to successful search marketing?
Question 2:    What is the hottest trend in search marketing?
Question 3:    What types of results should people expect from search marketing?
Question 4:    What are the biggest mistakes people make when hiring a search marketing agency?
Question 5:    What elements of search marketing do people drop the ball on?
Question 6:    What can listeners do to ensure they get the help they need when hiring an agency?
Question 7:    Are there any resources or tools you recommend?
Question 8:    If someone is just getting started with search marketing, where do they begin?
Question 9:    What are your thoughts on social media?
Question 10:    What blogs or other media do you pay attention to?
Question 11:    who tracks the conversion of the leads
Question 12:    How do you feel about providing some value first on social media as a criteria to get involved?

To find out more about Clixo, go to http://clixosearch.com

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Internet Business Strategies - How to Monetize Your Blog

Friday, February 26th, 2010

In this episode of the Internet Business Strategies radio show with B. Hopkins, I interview Dave Taylor of AskDaveTaylor.com….  Yes That Dave Taylor.  We had a very interesting discussion on how to monetize your blog and how to create a blog that you can monetize.  One of the good points that I liked about the show is the concept that kept getting driven home over and over again was the fact that if you want a blog that is going to generate revenue for you, you will need to create a blog that is a quality blog that is useful to your visitors.

We answer a number of other questions that really hit home what you need to have on your blog that will turn it into an authority site and then get massive amounts of traffic.

These are some of the questions we answered in our show.

Question 1:    What’s your blog about?
Question 2:    Do you have more than one blog?
Question 3:    On your main blog, how often do you publish?
Question 4:    Do you get comments, and if so, do you moderate them?
Question 5:    How do you make money from your blog?
Question 6:    What kind of money are we talking about, do you make a *living* as a blogger?
Question 7:    If you were starting out today, how would you approach blogging as a revenue stream?
Question 8:    What do you most like - and dislike - about blogging?
Question 9:    What about social media: are Twitter, Facebook, etc., making blogs obsolete?
Question 10:    what blog platform are you using
Question 11:    Are you doing SEO
Question 12:    Do you have guest bloggers
Question 13:    Where do you get your advertisers?
Question 14:    Do you pay attention to your readers demograhpics if yes what are they?
Question 15:    how long are your articles,
Question 16:    how long did it take for you to get to rank 7K on Alexa
Question 17:    are you on technorati?
LIsten into the answers to these powerful questions!

Dave Taylor can be found on AskDaveTaylor.com

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Jeff Paul Shortcuts to Internet Millions - Is It For Real?

Sunday, May 10th, 2009

I was up late to ungodly hours last night and happened to turn on the TV during infomercial smorgasbord time and this infomercial about earning hundreds of thousands of dollars on the Internet came on.  I was intrigued.  All of the sales triggers were there; beautiful babes talking about how easy it is to get started, lots of scenes of rich houses, fancy cars and beautiful beaches, money back guarantee, testimonials of people who went from dirt broke to driving corvettes and living in 10,000 square foot houses and the buy now and get something free call to action.

I have been connected with the Internet marketing community for some time now and I never heard of this guy.  Who is this guy?  He was talking about giving you 10 money making websites that are all set up for you and once you put them up, the money should just start pouring in!  $2,000, $10,000, $100,000, you name it!  How much do you want?  It’s yours through these web sites!

Well, I was curious and so I did a search on this guy and what I suspected was confirmed.  You do get money making websites, but the are all cookie cutter.  If you buy this package, your website is going to look exactly the same as every other schmoe out there that also purchases the same package.

The #1 rule in marketing is being able to differentiate yourself from your competition.  So how are you going to do that if your sites look EXACTLY the same as everyone elses?  With Google’s search results quality score, they are not going to list everyone’s site in the search results because of the duplicate content issue.  And that is if you know enough to get your site ranked in the first place!  So this is a big strike against this offer.

Another thing that most of these programs usually fail to share with you is that your sites require traffic to make money, as do most sites.  Think about it.  It is a lot more than just posting your site and like magic, your bank account has more money than you know what to do with.  Sure they give you the websites, but do you think your Aunt Sally, or Uncle Ernie is going to know anything about driving the kind of traffic to their website that will make them $5000 a month?  That is a modest amount to many skilled Internet Marketers…. the keyword being skilled.

Yes, it takes skill to make that kind of money.  So guess what?  When you realize you have these sites and they are just sitting there not doing anything, along comes a program that teaches you HOW to create the $100,000 that the infomercial was talking about.  These programs aren’t cheap either.  They can cost you up to $12,000!  So if you don’t have a high drive, chances are you will just be throwing your money down the drain.

It is possible to make money, but you do have to work at it and you do have to develop skill, and that takes putting the time and effort into it.  A good program to start with that doesn’t cost you much out of your pocket and will allow you to earn the same amounts that were claimed in the Jeff Paul infomercial is Commission Blueprint.

It is a very reasonable price and they also show you HOW to get the traffic as well.  They also don’t make huge claims of make $10,000 overnight immediately!  Check out Commission Blueprint if you want to get started in making money online.  they have the right approach and realistic approach as well.

You have to do the work, and you aren’t going to start out of the gate making huge amounts of money, but if you are consistent you will see your efforts pay off, and pay off hugely.


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