Tag Archives: target market

5 Steps to a More Effective Website

Posted on January 22, 2012 by Internet Strategist

Having a website is certainly a necessity in today’s business environment.  However, if you want to have your website become more than an online brochure and be an active marketing partner for your business, you as a business owner need to make your website an effective lead generating tool.  So what are the differences between [...]

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How do I get my web presence to generate more business?

Posted on December 5, 2011 by Internet Strategist

This is a very common question that really has several parts to it.  Overall, generating more business can mean 1 of 2 different things, or both things together.  The first step is to have an overall business strategy.  You will need to decide on a target market and connect to that market.  Who is it [...]

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Are your website visitors leaving as soon as they get to your website?

Posted on November 27, 2011 by Internet Strategist

Your website is your online chance to connect to your target market.  It is the chance to influence them to follow your call to action to have them call your sign up for your mailing list or even purchase something.  So if your visitors are leaving as soon as they get to your website, then [...]

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Web Conversion – What we leave on the floor

Posted on November 7, 2011 by Internet Strategist

I was at a workshop this weekend and one of the speakers said something that was somewhat of a light bulb moment for me.  She said that most businesses and marketers focus on turning people who aren’t their clients into prospects instead of just focusing on those that are already interested [...]

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Finding Your Target Market

Posted on June 11, 2010 by Internet Strategist

This show B. and Niki covered the importance of finding your target market and the difference between marketing and PR. In these times targeted PR is more important than ever before and putting together a strong PR campaign will really make a difference in the bottom line of your business. For those of [...]

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Connecting with and Researching Your Target Market

Posted on February 8, 2010 by Internet Strategist

In this weeks radio show, we discuss how to research your target market. Where you can go and what you can do to find their wants, desires, pains and needs.  The more you know about your target market, the better you can connect with them when they visit your web site.
We cover the answers to [...]

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Getting Your Website To Clearly Speak To Your Target Market

Posted on February 4, 2010 by Internet Strategist

This weeks episode, aired on January 20th 2010 discussed the requirement for business owners to really connect to their target market.  The level of connection you have with your target market is directly proportional to the amount of income you can create from that target market.  So what does it take to connect with your [...]

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Radio Show Recap – How to turn your website into a web business

Posted on June 25, 2009 by Internet Strategist

This radio show spent a significant portion of the time on mindset and purpose.  It really doesn’t matter what the system is, or what your goals are if your mindset isn’t there to support what it is that you want to create in your business.  These are the topics that were discussed:
What is your mindset [...]

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