Getting more traffic to your website is not about a tactic, or an activity… it is about an overall Internet strategy.  There are many ways to get traffic to your website and many

New Target Market

New Target Market (Photo credit: Intersection Consulting)

different kinds of traffic as well to send to your website as well.  Before you begin your journey of getting more traffic to your website, you will need to be clear about who you are marketing to and how you intend to get your web presence out there in the Internet.

1) Keywords for SEO traffic:

When you understand your target market, you will know the keywords that they are using to try to find you and your products or services.  This is one of the most important yet basic pieces of your online strategy.  Knowing your target market to this degree will give you the ability to not only know things like the keywords, but also knowledge like how much your target market will be willing to pay for your products and services, and what kinds of value propositions that would get them to buy… but I digress.

2) Know which social networking mediums your target market hangs out on:

You need to get your website in front of your target market.  The popularity of social media means that there is a good chance that your target market is on one or more of the social media platforms.  You will also need to understand how your target market would tend to use this social media platform so you can know which marketing tactics, if any, will be effective on this social media platform.  For example, if your target market is a segment of business owners, and they are on Facebook for purely social reasons, they may not be receptive to your business marketing messages and would not be interested in going to your website.  This understanding can save a lot of wasted time and effort marketing your business on Facebook.

3) Blog consistently about the questions and issues of your target market:

If you focus on creating good content on your own website that is useful to your target market, then you will naturally get a growing amount of traffic to your website as the number of posts grows as well as the number of people who refer to your blog from their website grows.  Traffic from others linking to you can give you just as much, if not more traffic to your website.

4) Provide and submit articles that address the concerns of your target market to other sites:

When you write articles about subjects that will support your target market, you will further expand your online reach and increase the amount of traffic that comes to your website.  Article marketing is a powerful way of getting traffic to your website, and a good way of branding yourself or business as an expert in your field.  There are many methods of article marketing, and you should only use the ones that focus on creating quality content.  Anything else will not be worth your while and could be detrimental in the long run.

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