Content is still king on the Internet and quality content is the emperor.  With so much spam content out there, it isn’t too hard to come up with quality content.  So what is quality content?  It is content that your readers deem important, or valuable.  Some types of popular content considered to be of quality amongst website visitors and blog readers, is content that can solve a problem, share a solution, or take the reader away from reality for a while.

So once you write that piece of content, (it could be something as simple as a 500 word article), you will want to get as much traction as you can, because that will draw in the visitors that you want because they will be more likely to purchase your products and services.

Here are the top 5 ways to repurpose your content:

1) Create a blog entry with your content
If you have a blog, placing the article on your blog will do a few things.  1) it will help you get more established in your field an more established as an expert.
2) It will help send more traffic to your website.  Each new blog posts has a chance to be picked up by the search engines as well as other blogs.  I have links back to specific blog posts on my blog all the time from other blogs sharing the content topic with their readers.

2) Create a Video Version of your content.
This can be done in a few different ways, probably the easiest way would be to make a mini power point of your article and then do a voice narration of the article as you go through the slides.   Software such as Camtasia can capture this and save it as a video.  This way,  you can upload it to different video sites for more exposure and traffic.

3) Article Submission Sites
Convert that content into a 500 word article and submit your article do different article directory sites. This action will help you in the search engine rankings as well as get you more traffic back to your website.  I am still getting traffic back to my site from an article I wrote and submitted over 2 years ago.

4) Make a Squidoo lens with your article or another related web 2.0 creation
Squidoo is a web 2.0 site that allows users to take a single topic and create a web page called a lens by using text, video, products and lists to support the reader in knowing more about the topic.  This is a great way to get your content out there and make a bit of money on the side as well.  Each lens you create on Squidoo is a source of getting traffic to your site as well as a source of creating some income.

5) Free Report PDF
Create a more in depth version of your content and create a 5 page free report about your topic.  Then give your free report away on your website, your social network sites such as Twitter or LinkedIn as well as on PDF aggregator sites like Scribd.  This will also help you in the search engines as well as get more traffic back to your website.

These are some of the top ways to repurpose your content to get more traffic back to your website so you can sell more of your products and services.

For a consultation on how you can monetize your content so you can generate more online  revenues, contact B. Hopkins for a web assessment.  720 432 0621.