2 Website Marketing Techniques That You Should Automate

There are many kinds of website marketing techniques that are being recommended today, and some of them don’t

require much of your time while others require quite a bit of your time.  However first thing is first… don’t confuse marketing techniques with a marketing strategy.  A properly designed online marketing strategy incorporates a number of techniques which work together to reach an overall goal.  The reason I want to emphasize this point is that some people take one technique like Social Media Marketing and think that it is their marketing strategy.  No, Social Media Marketing is just one technique that should fit into an overall plan that is designed to bring an overall goal into fruition, such as an increase in the number of leads you get from your web presence.

Now that you know that your social media activity is only a part of your entire online strategy and that it doesn’t replace you online marketing strategy, how can you add another marketing component to your Internet business strategy without getting overwhelmed? The answer is simple.  Using appropriate automation techniques will allow you to do more with less effort.

Below are some marketing automation techniques that will save you a lot of time in your marketing efforts.

1) Automated Blog & Social Media (SM) Integration

One technique that does bring more traffic to your website is to publish your blog postings to all of your social media sites.  This can obviously be done automatically by the typical cut and paste […]

Internet Strategy Tips for More Traffic

Getting more traffic to your website is not about a tactic, or an activity… it is about an overall Internet strategy.  There are many ways to get traffic to your website and many

different kinds of traffic as well to send to your website as well.  Before you begin your journey of getting more traffic to your website, you will need to be clear about who you are marketing to and how you intend to get your web presence out there in the Internet.

1) Keywords for SEO traffic:

When you understand your target market, you will know the keywords that they are using to try to find you and your products or services.  This is one of the most important yet basic pieces of your online strategy.  Knowing your target market to this degree will give you the ability to not only know things like the keywords, but also knowledge like how much your target market will be willing to pay for your products and services, and what kinds of value propositions that would get them to buy… but I digress.

2) Know which social networking mediums your target market hangs out on:

You need to get your website in front of your target market.  The popularity of social media means that there is a good chance that your target market is on one or more of the social media platforms.  You will also need to understand how your target market would tend to use this social media platform so you can know which marketing tactics, if any, will be effective on this social media platform. […]

Integrating Your Social Media Sites with Your Business Website

Even though social media has grown in significance, and it has now become a necessary part of a businesses’ online strategy, it should not completely replace the traditional methods of online marketing.  Social media has an important role in creating relationships, building brand and customer confidence in your business, product, or service.  For most businesses, your website is still the main place where you would convert your prospects and network friends into customers.

You also want to keep in mind that you still want to spend your marketing dollars building up your own online asset (your website) instead of another’s online asset (your social networking sites).  If you spend your efforts and energy promoting your Facebook page, Twitter account, or Youtube channel, in lieu of your own website, then you are putting your online presence at risk.  If one of your social network sites closes down, or your account gets deleted, then you lose your main means of marketing your business online.   Keeping the marketing focus on your own website allows you to maintain control of your online marketing.

That being said, how does the ever busy entrepreneur keep the appropriate level of focus on their own website while taking advantage of their social media networks to increase product or service awareness and create more clients and customers from this integration?

Well the first step is to be clear on what the focus is for each one.  Use your social media accounts to generate awareness for your business and services and then use your website to convert them into sales and new clients.

Your social media traffic is different than the majority of your other traffic sources because it is what is considered warm traffic.  These visitors already […]

Using Facebook to Expand Your Business Presence On the Internet

This radio show which aired on 12/23/09 was an informative, yet very entertaining show with Grandma Mary and we discuss some of the do’s and don’ts of using Facebook for business purposes.  By listening to this show, you will also get an idea of what some of the different features are and when to use them.

We cover the answers to the following questions:

Question 1: Why should I use Facebook?
Question 2: Should I use a User account, a Group or a Fan Page for my business?
Question 3: How do I keep my personal information private?
Question 4: I don’t want to ask someone to become my “Fan” How can I get them to be a fan.
Question 5: What should I post?
Question 6: How often should I post?
Question 7: How do I get more friends/fans/members of the group?
Question 8: How can I use Facebook ads to target my niche?
Question 9: How do I convert my Facebook fans into paying customers?
Question 10: Facebook Do’s & Facebook Don’ts

After you listen to this podcast, leave a comment on what you think and some of the tips you have found useful in using Facebook for business, no matter where you have found them.

Click Here for the Teleseminar on Using Facebook For Business! – Jan 21st

The Power of Social Media in Marketing Your Business

Grandma Mary’s slightly cranky, but no-nonsense presentation tells us how to use social media effectively so it actually produces results for us.  Linked In, Twitter and Facebook are the web 2.0 sites that were most discussed on the show.

She will be giving a teleseminar along with B. Hopkins on how to create more leads to your website using social network.  Here is a link to the Internet Business teleseminar

Here are some of the questions that we  put to her:

Question 1: Is Social Media a waste of time?
Question 2: How do I get started?
Question 3: Do I have to use Twitter?
Question 4: Should I use a Facebook Fan Page, user page or Group for my business?
Question 5: My business is local, how can I benefit?
Question 6: How are businesses like mine using social media?
Question 7: How do I find followers/fans/subscribers?
Question 8: How do I get more traffic?
Question 9: Do I have to have my own blog? Multimedia blogs
Question 10: I’m overwhelmed, what do I do?

Grandma Mary

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