Conversion rate

Top 3 Reasons Why You Should Use Live Chat

With all of the tools and tricks available on websites today, the ones that many website owners tend to overlook are the ones that don’t seem like they have an immediate affect on the bottom line. Live chat can seem like it would be used mainly as a customer service tool, however it has huge benefits in adding to the bottom line of what a business brings in as well. Using live chat addresses several of the things that stand in the way of a 1st time visitor purchasing anything or taking any other action on your website.

1. Strengthens your connection with your visitors

Live chat allows visitors to feel more comfortable with your web site and your offering because with a real person on the website, they can get their questions answered immediately. Any objections or hesitations can be dealt with in a very personal manner in a way the best written sales letter can’t do. Live chat adds a personalization feeling to each person that engages in it. This kind of service also can assist the visitor with navigating the website, or assisting with filling out the order forms.

2. Allows instant phone to phone connection between the website visitor and the website owner

Some chat programs allow the chat person to connect the website visitor to a sales representative. This is a powerful feature, especially for lead generating sites that allows the business to funnel their website visitors to their higher closing sales reps. THe way this works is the chat person asks the visitor for their phone number and through the software, connects their phone number with the pre-programmed number of the business. The software rings both phone numbers and when each party […]

Using Your Website to Generate Quality Leads for Your Business

Your website is more than just an online brochure.  Your website can  actually be an active marketing partner for your business.

Think about it; your website is a sales rep for your business that works for you 24/7, takes no holidays or paid vacation (unless your hosting server goes down, but that shouldn’t be once a year and if it is, you should find a new hosting server).

The more business your website brings to you, the more your website is worth, and the ore your business is worth should you decide to sell it.  The systems in your business, especially the successful ones, are worth more than your client base because if you have successful systems established, then someone can come in and buy your business, because your business isn’t you, it’s your systems.

So let’s discuss systems that can get your website to be an active lead generator for your business…..

1) Autoresponder Followup Systems

In todays world, it takes an average of  7 touches to move a prospect into a client.  You want to have automated systems in place to begin to convert your prospects into clients and an autoresponder series is a perfect example of that.  Develop your autorespo nder series so that it does more than just send out a dozen emails about your products and services.  These emails should be thought out and take the prospect one step closer to wanting you to be their service provider.  One autoresponder tactic is to have an email series that discusses in detail the top X problems your […]

How to Make Money from Your Website – Advertising

There are many ways to make money from your website, especially by generating a residual income from it.  One of the ways to generate a residual income is through offering advertising opportunities on your website.  When most people think of doing advertising on their website, they think of things like banner ads and sponsored links.  Advertising is basically renting space on your site and getting paid a specified amount for it upfront.

There are may ways to sell advertising.  You can sell space for a one time fee, or rent space for a specific period of time.  Usually the more traffic a website has, the smaller the rental time increments you can offer.  I have seen websites sell sponsored links/banners on their websites for as small as 1 week increments, however these were websites that had a lot of inbound traffic every month.

What makes your website valuable to advertisers

Some websites will be more valuable than other sites depending upon certain characteristics.  The more valuable the website traffic is to these advertisers, the more you can charge for the adspace on your website.  The following are the factors to consider:

  1. Traffic – The more traffic you have on your website, the more visitors will see the ad and the more you can charge for ads on your site.  Adspace usually isn’t valuable to advertisers until you have at least 3000-4000 unique visitors a month.  The higher the quality of traffic, the lower the number of visitors you need.
  2. Traffic quality – this is the type and motivation of visitors who come to your site.  If most of the traffic to your website is from traffic exchanges (becoming defunct as a valuable source of traffic if it isn’t already), […]

How to Calculate Your Web Conversion Rate

Your web conversion rate is an important statistic to know because it will allow you to know the health and effectiveness of your website.  Most business owners don’t really focus on the web conversion of their website because they are more focused on getting traffic to their website.  This is only 1/2 of the 1-2 punch that you need to have a successful online presence.

To determine your web conversion rate is theoretically simple.  It is the number of people who take your desired action on your website divided by the number of people coming to your website.  So for an example if you have 100 people that come to your website and 2 of them purchase your product or service, and that is the action you want them to take, then you would have a 2% conversion rate.

So while it is technically easy to determine your rate, the more difficult part is to determine the correct number of visitors to your website.  Some of the less expensive statistical programs don’t filter out spam traffic.  There is a lot of automated traffic out there that is used for spamming websites, and writing automated comments to blogs.  This traffic isn’t real and therefore shouldn’t be counted as it can give you an incorrect conversion rate.

The traffic that you want to count is the number of visitors to your site.  Page views, and hits don’t give you an accurate result either.  Make sure you look at the visitor statistic as most programs will give you page views and hits as well.

Google analytics gives a more accurate visitor rate and it seems to filter out some of the spam traffic.  Some other things you can do that require […]

Are your website visitors leaving as soon as they get to your website?

Your website is your online chance to connect to your target market.  It is the chance to influence them to follow your call to action to have them call your sign up for your mailing list or even purchase something.  So if your visitors are leaving as soon as they get to your website, then you are leaving business on the table.

A website metric that you want to pay attention to is something called the bounce rate.  The bounce rate is the percentage of people who leave your site on the same page that the landed on your site…. so basically what that means is they come to your website, look at the page for about 5 seconds and then hit the back button or enter another URL in the browser address bar.  A bounce rate of about 75% means that 3 out of every 4 people who come to your website leave as soon as they land on your website.  This isn’t a good rate.  You want to get your bounce rate down to below 30%.

What could be going on with a high bounce rate?

  1. Your traffic is not targeted at all.  People are coming to your website and expecting something else entirely.
  2. Your traffic is targeted and whatever page your visitors are landing on, they don’t feel connected to your website, or like they can get what they need from your website.

You can place a form on your website asking visitors if they have found what they are looking for.  That should give you some insight into your target market and what they are expecting, or what they feel is missing from your website.  The information gathered from this informal survey will help you […]

Web Conversion – What is Missing?

One of the biggest factors that determine the success rate of your web conversion is do your visitors feel like you can help them or solve their problems?  If they feel connected enough to the message you have on your web site then they will follow the call to action.  If they don’t feel connected, then they won’t follow the call to action.  Pretty simple.

There is one factor that will also determine if you web site is connecting to your visitors…  That is having the right visitors in the first place.  Pre-qualifying your traffic is something that most people don’t think about.  They focus mostly on getting as much traffic to their website as possible but they don’t focus as much on how relevant is that traffic to their website?  Remember, not everyone is your client.  The more specialized you are, the more you can charge.  The “less is more” concept totally fits this situation.

I’ll give you an example….  a friend of mine, who focuses on teaching people to connect to their love so they can live the life they dream about, years ago had the domain name  She was getting a lot of traffic but no one as calling her up.  Well it turns out that attracted the crowd of people who were into S&M and bondage.  Well, not really her target market was it?  Needless to say, that was why her conversion rate was so abysmal.  Putting more focus on targeting your traffic will have a phenomenal impact on your website’s conversion success.

What are some ways to really target your traffic?  Stick to relevant websites that are related to your target.  SEO is also a very effective means of generating […]

The One Thing that Increases Your Website Conversion Rate the Most

One of the biggest things that is often overlooked is website conversion.  Most businesses focus on getting more traffic to their website.  They spend thousands and thousands of dollars getting that traffic to their website, yet they don’t seem to realize that if visitors are coming to your website and not taking an action, those efforts of getting the traffic to your website have gone to waste.

Before I go further, let’s talk about web conversion… what is a web conversion rate?

A website’s conversion rate is equal to the number of people who take a desired action on your website divided by the number of people who visit your website.  I say desired action because leaving your website is also an action, but not desired!  So a 3% conversion rate (slightly above average) means that out of every 100 people that come to your website, only 3 people take an action!

So with all those visitors who escape your clutches, what’s a poor website owner to do?  Well enter the art of increasing your web conversion rate!  There are few processes that will gradually allow you to increase your conversion rate, including things like split testing of various website elements.  If you are really good, you can get your conversion rate to up to 8%, which is phenomenal!

The whole split testing thing can take some time and lots of effort and someone who knows what they are doing.  If you are fortunate enough to understand how to do it yourself, and/or fortunate enough to find someone qualified enough and affordable enough for you, then you can expect to see an increase in your income.  This is a longer term effort and will eventually reach a plateau […]