Your website is more than just an online brochure.  Your website can  actually be an active marketing partner for your business.

Pay Attention to Your Customers

Pay Attention to Your Customers (Photo credit: Kevin Krejci)

Think about it; your website is a sales rep for your business that works for you 24/7, takes no holidays or paid vacation (unless your hosting server goes down, but that shouldn’t be once a year and if it is, you should find a new hosting server).

The more business your website brings to you, the more your website is worth, and the ore your business is worth should you decide to sell it.  The systems in your business, especially the successful ones, are worth more than your client base because if you have successful systems established, then someone can come in and buy your business, because your business isn’t you, it’s your systems.

So let’s discuss systems that can get your website to be an active lead generator for your business…..

1) Autoresponder Followup Systems

In todays world, it takes an average of  7 touches to move a prospect into a client.  You want to have automated systems in place to begin to convert your prospects into clients and an autoresponder series is a perfect example of that.  Develop your autorespo nder series so that it does more than just send out a dozen emails about your products and services.  These emails should be thought out and take the prospect one step closer to wanting you to be their service provider.  One autoresponder tactic is to have an email series that discusses in detail the top X problems your target market has in regards to what your industry provides.  Each email would discuss one problem and would shed more light on what your clients would experience when working with you to solve that particular problem (also include the answer as well to provide valuable content.)

2) Live Chat

This system is very powerful in converting your first time visitors into clients.  When visitors land on your website, they are greeted by a live receptionist who will answer their questions and take down their information so that your sales team can follow up with them at a later date.  Some services even allow for the chat person to connect your visitor by phone to your sales team within just a few seconds.  This type of system will help your business stand out from your prospects.  Conversion rates with live chat can be as high as 30% depending upon the market.

3) Webinar Lead Generation

Webinar Lead Generation is a very powerful means to create leads from your online presence.  Webinars that are well planned can create a 10-30% conversion rate amongst the attendees.  Before you attempt to use webinars as a lead generation source you need to do research and have in place the following:

  1. What is the biggest problem your target market has that you want to solve
  2. What offer will entice them the most to act at the end of the webinar
  3. For those that don’t follow up on the offer, what is your followup system with them? Is it another offer that has less features and costs less?
  4. How often will you be giving the webinar?  Is it a one time thing for a program or is it something that can be done on a regular basis (weekly or monthly)

These are some of the top 3 systems that you can use to generate leads from your website.  What is helpful is that you can use all 3 of them or any combination of them for an even greater effective  lead generating system.  An example of this would be to use live chat on your webinar signup landing page to increase the signups to your webinar.

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