I was at a workshop this weekend and one of the speakers said something that was somewhat of a light bulb moment for me. She said that most businesses and marketers focus on turning people who aren’t their clients into prospects instead of just focusing on those that are already interested in your services that don’t have to be convinced.
So what does this mean?
It means that if you feel you have to educate your client to know if they need your services or not, then they are not your target market. They may be in the future, but let someone else educate that market and you focus on those that already KNOW enough about you to know if they need your services or not.
It also means that you may need to really put some focus into your marketing message so you can more strongly connect with those that require your services, or have someone available to be able to answer your website visitor’s questions.
The key is to really be clear and as specific as you can be about your target market and how you can help them, and what is your specialty in how you can help them. The more specific you are, the more targeted your message can be, and the easier it will be for you to focus on those that are already interested in what you have to offer as opposed to convincing those that aren’t interested in your services.
What is an example of a clear message?
Let’s use an example for marketing, and a marketing firm.
Let’s say that their target market is small businesses who want to market their services to other businesses, and that is their […]
