In this show, B. Hopkins interviews Todd Barrs of Spyglass LLC, and we discuss one of the most overlooked aspects of having an online presence….  Web conversion.  What are the visitors doing when they get to your web site?  If they are leaving right away, you have some work to do to increase the numbers of people who are staying on your web site.  The fortunate thing is that there are some things you can do to increase your web site’s effectiveness.  In this show, we discuss the following:

Question 1:    What is conversion optimization?
Question 2:    Why is conversion optimization so important to web marketing success?
Question 3:    How does conversion optimization relate to SEO?
Question 4:    Where should conversion optimization fit into a marketing plan?
Question 5:    What can website owners do to begin improving their website’s conversion rates?
Question 6:    On which web pages does conversion optimization have the greatest effect?
Question 7:    Which web page elements have the greatest effect on conversion rates?
Question 8:    Is statistical testing necessary for successful conversion optimization?
Question 9:    What tools and services are available to website owners in order to begin improving their website’s conversion rates?
Question 10:    how much does it cost to make a website?

Also, in B’s Bytes:  I give one tip to the following question:

“How do I get more people to comment on my blog?”

For 3 more tips on how to get more people to comment on your blog postings, sign up for a 30 minute free web assessment.

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