Internet Business Radio Show – 5 Things You Need to Know Before You Design Your Web Site
In this radio episode, which aired Sept 16th 2009, we discussed the 5 things you need to know about your web site before you begin designing it. If you have already designed your web site, don’t despair, you can always make changes. It may just mean you would have to do some things over again.
What did we discuss specifically? Well, we discussed the following:
1) Who is your target audience
2) What makes you different than anyone else
3) How do you want people to find you
4) What do you want people to do once they get to your web site
5) How do you want to lead people through your web site.
The answers to these questions are discussed in detail on the radio show. Listen in for your audio education.
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How to protect your search engine rankings
If you have a web site that you have been maintaining and updating on a consistent basis for several years, chances are, you have acquired some decent traffic from the search engines. The thing that most webmasters don’t consider is that once they have that search engine traffic, it doesn’t mean it will stay forever. There are things that can happen with your web site that can cause it to drop out of the search engine rankings. So what is a web master to do in order to keep their search engine rankings?
Some very legitimate high quality sites are being hurt by some of the actions taken by the search engines to ban the spammy sites created by less than above-board webmasters. There are some things a webmaster can do to reduce their chances of their legitimate site being mistaken for a spam site.
1) Take care in who you are linking to on your website.
While it is good to have links that are helpful to your web visitors, you need to be careful who you are linking to. If you […]
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Internet Partnerships – Online Cross-Promotion
In this show, I discuss the different methods in which you can find partners to cross-promote your website an thus your products and services. I talk about how to find these partners, what to look for and how to approach some of these potential partners with the idea of cross promoting. Listen in to the show for the whole enchilada!
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Dynamic and Static Websites – Internet Radio Show
This radio show was about the difference between dynamic web sites and static web sites. In this show, I go over what is a dynamic web site and the benefits and drawbacks and why a business owner would want to invest in a dynamic web site over a static web site. Listen in to how dynamic web sites can really make your web presence work better for you.
Tags: internet business development – radio show
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Learn How To Get More Business From Your Website
On September 15th at 6:00pm I will be teaching a class called “How To Get Traffic To And Create Business From Your Website,” which will show entrepreneurs some basic yet fundamental knowledge that is often overlooked and makes a monumental difference in the success of their web presence. Some of the key concepts that will be taught in this workshop include:
1) The role their website plays in their business. Understanding this first thing determines all actions the entrepreneur takes and will allow them to take decisive action to successfully market their business from the Internet.
2) What are the true benefits of having a website? This is more than just having one because your competitor has one as well.
3) Search Engine Optimization and what the entrepreneur can do to improve their search engine results. What tools are absolutely critical to use in order to take advantage of that free search engine traffic?
4) What is Paid search engine marketing and Pay Per Click, and why is it so important in helping the entrepreneur dominate their niche market online.
5) The one thing the entrepreneur must do in order to increase their websites productivity. They can bet the 90% of their competitors are not doing this, and if they do this one thing, it will put them ahead of their competition.
6) How to leverage social media. What sites should the entrepreneur focus on? What are some mistakes that entrepreneurs make when it comes to web 2.0 marketing?
7) Can an entrepreneur benefit from search engine marketing if they have a local business that depends upon local traffic?
This is a great time to get into the understanding of […]
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Internet Sales Training in Denver September 15th
I’ll be giving a class on How to get more business with your website on September 15th at the WomenOf organization.
Some of the things that I will be covering will include:
1) The role their website plays in their business. Understanding this first thing determines all actions the entrepreneur takes and will allow them to take decisive action to successfully market their business from the Internet.
2) What are the true benefits of having a website? This is more than just having one because your competitor has one as well.
3) Search Engine Optimization and what the entrepreneur can do to improve their search engine results. What tools are absolutely critical to use in order to take advantage of that free search engine traffic?
4) What is Paid search engine marketing and Pay Per Click, and why is it so important in helping the entrepreneur dominate their niche market online.
5) The one thing the entrepreneur must do in order to increase their websites productivity. They can bet the 90% of their competitors are not doing this, and if they do this one thing, it will put them ahead of their competition.
6) How to leverage social media. What sites should the entrepreneur focus on? What are some mistakes that entrepreneurs make when it comes to web 2.0 marketing?
7) Can an entrepreneur benefit from search engine marketing if they have a local business that depends upon local traffic?
Seating is limited to keep class size small so that everyone can get their questions answered.
To register your spot now, go to Internet Business Classes (http://psiphonconsulting.com/workshops/womenof.html) and reserve your spot, or
contact B. Hopkins at 720 232 0621
See you […]
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Did You Design Your Web Site with An Exit Strategy?
Most businesses use their web site to do many of the basic functions that off-line tools and marketing systems do; sales, branding, market research, customer service, etc. Most businesses typically use their web site for 1 or 2 of the functions listed above and rarely more that 3 at the same time. It all depends upon what the business owner wants to get out of their web site, however, how many of them design their web site with an exit strategy?
What is an exit strategy? In this case it is the way in which you are going to end the ownership of your website. Will you just close your web site down or will you get your investment back and sell it? Most businesses owners just close their web site down when they are done with it and fail to realize that they could be flushing a valuable asset down the drain. It would be similar to walking away from your store and leaving the inventory, customer list and all of your trade secrets behind for who ever is clever enough to come by and salvage what is possible.
If you have your web site for several years, over that time you have developed a following, traffic, content, gained a lot of knowledge about your niche based upon customer buying patters, or visitor traffic patterns, and so much more. You don’t realize that it is an asset. If you can determine how much your web site makes per month, you can know how much you can sell it for. If you have a sizeable email list, you have an asset that a smart email marketer can make use of to generate even more income on […]
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Top 3 Ways to Improve Your Search Engine Optimization Results
There are many ways to drive traffic to your website, and one of the most effective and least expensive ways is to improve your search engine rankings and get search engine traffic to your website. There are three things you must be sure that you do to give yourself the best chance at improving your search engine results. Some of these take experience to improve and others are just basic common sense.
1) Research the keywords people are actually using to search for your products or services.
You may have received an email from some offshore “SEO company” that says they can get your website on the first page of Google. It is very easy to get any website on the first page of Google. The question is, for what search term, or keyword phrase are you getting your web site on the first page of Google? Many times it’s a search term that no one else is really searching for. If that is the case, then you will have some trouble at getting any traffic to your website for that term. You should do your own keyword research, or hire a reputable company to find out which keywords your target market is using to find you and also which keywords are going to give you more responsive traffic. There are many tools out there that will help you discover these keywords. Find one and give yourself a step up on your competition. Once you know these keywords, use them in your website text, page name, title tags and header tags.
2) Keep your web pages as focused as possible on a single topic.
The more focused your web pages are, the better they will rank in the […]
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Web Business Training – 7 Roles Your Website Can Fulfill In Your Business
Websites have now become a necessary expense for a business if they want to give themselves credibility. What most business owners miss out on however is that they don’t really know just what their web site can do for them because they usually have one because everyone else has one. If the goal is to just keep up with the Jones’, then as a business owner, you are potentially leaving money on the table because you are not making the best use of your web presence. To make the best use of your web presence, you will want to understand the 7 roles your web site can have in your business.
1) Sales – Your website can be your automated sales person. It can perform the e-commerce duties of collecting payments, depositing the money into your bank account and automated customer follow-up.
2) Marketing – Your web presence can keep your business in front of your target market and it can also keep your business message fresh in the minds of your target audience as well. It can also keep your target market abreast of the new products and services you are offering.
3) Branding – You can use your web presence to display your expertise of your particular niche. This is where you can set yourself apart from the competition. Your target audience will begin to get an idea of what it would be like to do business with you.
4) Market Research – You can get valuable market data from your target audience if you encourage your visitors to give you feedback. Ask them questions about your service, what new kinds of products or services they would like to see, and other specific questions relating to […]
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Internet Business Strategies Radio Show – Content Management Systems
This last show was about some of the tools you can use to add functionality and flexibility to your web site. There are a number of content management systems you can add to your web site which will make adding content much easier as well as reducing the costs to maintain your web site.
Our show was about Joomla and WordPress. In this show, we discussed some of the plusses and minuses of each content managemet system, and when it would make sense to use one or the other of them. Listen in for the interview I did with Matt Weeden of matweedendesigns.com as we discuss this topic.
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