The Power of Social Media in Marketing Your Business

Grandma Mary’s slightly cranky, but no-nonsense presentation tells us how to use social media effectively so it actually produces results for us.  Linked In, Twitter and Facebook are the web 2.0 sites that were most discussed on the show.

She will be giving a teleseminar along with B. Hopkins on how to create more leads to your website using social network.  Here is a link to the Internet Business teleseminar

Here are some of the questions that we  put to her:

Question 1: Is Social Media a waste of time?
Question 2: How do I get started?
Question 3: Do I have to use Twitter?
Question 4: Should I use a Facebook Fan Page, user page or Group for my business?
Question 5: My business is local, how can I benefit?
Question 6: How are businesses like mine using social media?
Question 7: How do I find followers/fans/subscribers?
Question 8: How do I get more traffic?
Question 9: Do I have to have my own blog? Multimedia blogs
Question 10: I’m overwhelmed, what do I do?

Grandma Mary

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By |November 15th, 2009|Radio Shows|0 Comments
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How to Market with Articles

In this radio show, I answer some of the most frequently asked questions about how to market with articles.  There is a strategy that you need to follow to get the most out of your article marketing efforts.  I have used articles for many different purposes, from promoting affiliate products to, branding, and link building.

Here are the questions that I covered in this weeks episode.

Question 1: ID legit and credible ways to submit “self-produced” articles ID the BEST article automation tool
Question 2: With so many of them on the net, how do you know which directories are worth your time to submit to?
Question 3: how many directories should we submit to?
Question 4: How Many Article Should I write A Day
Question 5: There is a balance of time in sales that must be spent on direct revenue-producing activities vs. marketing and management of the business. How often does one need to write articles to be successful i
Question 6: How can I ensure that my article comes on page#1 of search engines?
Question 7: How can you ensure grabbing attention with articles.
Question 8: Is there a truly automated submission software. I hate joining up to all the article sites. most software boasts many directories 2k plus but to join all you would lose the will to live
Question 9: How do you create enough content for a article that is unique and different?

Listen in to find the answers to these questions.

Show Sponsors:

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By |November 9th, 2009|Article Marketing, Radio Shows|1 Comment
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How to Make the Most out of Internet Advertising

On this show, we have Von Chavez of Von Dolce Marketing and JustQMe.com who discussed the most important steps a business should take if they want to advertise online with online directories and other websites.  It also covers how to know if an online directory will be effective and also how to know in general what you should be paying for your online advertising.

The questions that we discussed on the show include:

Question 1: What is the difference between advertising online and advertising in print?
Question 2: Is one better than the other, and how do I know which one to do?
Question 3: What should I look for when choosing to advertise online? ( backed up by real world marketing efforts, i.e. is the advertisement being tracked, is there a link to your website, do they have support)
Question 4: How do I determine if the pricing is fair for internet advertising?
Question 5: There are so many avenues to advertise, how do I choose the right one? ( target market & demographics, advertise on a site that specializes in advertising)
Question 6: How long should I run my ad?
Question 7: Isn’t my website an advertisement online? Why do I need more than that? I pop up on the first page of google.
Question 8: Why advertise online, all of my business is referral based, word of mouth.
Question 9: How do I know what category and what size ad to choose?
Question 10: Can you answer questions about multi-media advertisements, video, podcasts, slideshows, isn’t this all too much? If someone is searching for me, how is a video going to help me over a line list?
Question […]

By |November 2nd, 2009|Radio Shows|0 Comments
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Internet Business Strategies – Marketing Your Business Through Teleseminars

In this show, I covered the topic of using teleseminars to market your product or services.  I covered the different kinds of teleseminars that one could do to market their product or service and how they can benefit from giving a free teleseminar.

In this show I cover the answers to the following questions:

Question 1: What is a Teleseminar
Question 2: Why would I want to use them to promote my business
Question 3: What kinds of teleseminars can I have
Question 4: What kinds of services do I need To Host a teleseminar (free) & Paid
Question 5: How Should I run a teleseminar
Question 6: Should I record the teleseminar?
Question 7: How can I monetize a free teleseminar (gain clients) (sell products)
Question 8: What kind of followup should I have? (should I sell the recording?)
Question 9: How do you market your teleseminar?

Listen in for more on how to use telesminars.

If you are a beginner, check out this resource on how to do teleseminars:

For a really good teleseminar service worth the investment if you do teleseminars on a regular basis, check out this teleseminar service:

This is a great place to promote your teleseminars:

By |October 23rd, 2009|Radio Shows|0 Comments
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Expanding Your Web Business to International Markets – Internet Radio Show

On this show, we had Lars Hilse as a guest, and  covered a number of very informative topics about how to expand your business to International markets and some very quick and more inexpensive ways to do that.  On our radio show, we get to the main purpose of taking your online business international and tapping into new markets.

Some of the topics we covered on the show include:

Question 1: Why should companies go international through the web in the first place?
Question 2: What possibilities are there to set your business up international?
Question 3: What do you mean by that?
Question 4: Translating the whole operation sounds expensive – would the indirect search engine campaign be less painful budget-wise?
Question 5: From your experience, what are the main motives for internationalization you’ve experienced in the past? Is there an outstanding example?

The discussion opened up some interesting  as well as little know aspects to the relationships between the international markets.  The levi’s jeans example was give to show the opportunities that are available for US online entrepreneurs to create more profit opportunities.

About Lars Hilse:

Lars Hilse is a globally recognized web strategist and (e-)market penetration & customer care specialist. He has successfully completed assignments in Europe, North America, The Middle East, and APAC countries. He just published his first book “Adding the E to your Business Strategy” which contains a most interesting chapter on Internationalization through e-business. http://lars-hilse.de/go/recommended/

By |October 21st, 2009|Radio Shows|0 Comments
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Fixing the Dreamweaver Unidentified Error When using the Data Objects

So If you have used Dreamweaver to do rapid development of a website, you will quickly learn of it’s limitations.  In areas it can shorten development time, and in other areas, it still requires good old fashioned programming knowledge to get the job done.

Well, in this last project I am doing, I require a database interaction (which means handling data entry forms as well as listing and updating as well.  This is one of the functions that Dreamweaver can save time on… a lot of time because it creates the tables and database update code for you.  Sure, there will be some minor modification that comes up, but it is much less by far than creating everything from scratch.

So what is required to use this functionality and where is it on Dreamweaver, and how do you avoid the “Unidentified error occurs when testing a PHP / MySQL connection”?

Before you even get started, you do need to have your database schema in place (all of your tables and even some of your data if needed).  You will need the usually database username, password, and localhost info available as well before you get started.

These are the steps I took to finally get this working and finally get rid of that Unidentified Error when trying to get the data objects working.

  1. Create database and tables on your host server
  2. Create a new site (or update one that is already there) within Dreamweaver
  3. Upload the server scripts into the directory “_mmServerScripts/”(or whatever you call your test server scripts directory)  at the same level as your /www directory on your server.  You won’t see this directory within Dreamweaver and will only be able to see it with another FTP Program.  You can […]

    Related terms:

By |October 9th, 2009|Website Development|1 Comment
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Surveying Your Market Via Online Methods

Last weeks radio show covered how to survey your market using your web presence.   There are a number of things that you can survey and almost all of these ways can be done from your own web site.  I covered the different kinds of surveying that you can do for your local market.,  The different kinds of survyes include:

  • Surveying for new products and services
  • Surveying why people leave your web site
  • Surveying why people don’t complete the buying process.
  • Surveying what information people are looking for that you may not have on your web site.

These are just some of the things that people can survey and get valuable market data.  Just doing this one thing can definitely put you ahead of your competition.  Listen into the rest of the radio show to find out more about this topic.

Show Sponsors:

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By |October 7th, 2009|Radio Shows|1 Comment
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The Stores Online Workshops

Well, now that the stores online workshops (sales pitches) have come and gone through Denver, what are they about?  I am actually writing this because I received an invitation along with the many thousands of others in the Denver Metro area.  It has been many years since I attended one of these seminars.  The information they cover will be more up to date, but the format and purpose will remain the same…  sell you a bunch of web sites.

These types of seminars are very good at making the online success seem very easy.  When you get home and then a few weeks later, after you’ve had a chance to be with your web sites, you will see that what you received at the seminar was really the WHAT to do and not the HOW to do it.

Well, using the concept of the upsell, after you realize that you may be in over your head, you will get a call from the company offering consulting packages which will teach you the HOW to do it.  These consulting packages sometimes range in the thousands of dollars.  This is a cost that most people don’t really take into account because of course, they don’t talk about it at the seminar.  It has been several years, so I don’t know if they offer more affordable packages today or not.  However, at the time they offer you a consulting package, you are a motivated buyer.  You’ve just put a chunk of money into a bunch of web sites, and now you will need to do something with them.  If you don’t know how to yourself, you will be very tempted to take the consulting packages.

Those that do know what […]

By |October 5th, 2009|Internet Business|0 Comments
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Online and Offline Marketing – Internet Business Strategies Radio Show

In our radio show titled “Integrating Online and Offline Marketing”  we had a guest who is very knowledgeable in how to integrate the two and how to get the most bang for your buck.  She is Dana Jessup from Ariete Consulting and  for some background info:

Dana Jessup has been a small business owner for over 12 years and knows what it takes to develop marketing on a shoestring budget.  She has also worked in the marketing departments of large corporations, developing and implementing high budget marketing plans.  This unique perspective allows her to provide Ariete’s clients with effective marketing ideas that they can implement and track themselves.  She partnered with Alexis Gradishar and formed Ariete Consulting in order to give small businesses the advantages of large coporate marketing strategies at affordable prices.

The questions we covered on the show are:

1. What are the benefits of online marketing?
2. What are the shortcomings of online marketing?
3. What are the benefits of offline marketing?
4. What are the shortcomings of offline marketing?
5. How do you effectively combine the two?

6. How do you track your success?
7. What do you need to prepare before you begin any kind of marketing?
8. Why should you choose a target market?

We got into so much detail in answering these questions, that there were still 2 other questions that we didn’t have the time to answer.

Listen in on this show.  I especially liked our conversation about target markets, and the importance of how to choose one.

Dana also gives a free marketing assessment where she will go over just where you are in your marketing and what you are lacking in.  It is a great picture to see where you are on the map so […]

By |September 30th, 2009|Radio Shows|0 Comments
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Free Teleseminar For Women Entrepreneurs on How to Get More Performance Out Of Their Website

Denver, CO  September 25, 2009  – The web has become an integral part of a businesses marketing strategy, especially for those businesses that are serious about growing their client and customer base. However, a competent and well though out strategy is really the only way to go if a business wants to see a return on their online investment.

Psiphon Consulting an Internet Business Strategy company out of the Denver/Boulder area of Colorado, will be giving a free 1 hour teleseminar on September 29th at 1:00pm Eastern for Creme Magnolia members. The teleseminar called, “Simple Ways to Optimize Your Website” will focus on basic, yet fundamental, things that a web site owner can do that will improve the response rate of their web site.

“One of the most overlooked things that entrepreneurs do when planning their marketing strategy is how their web site actually performs.” said B. Hopkins, president of Psiphon Consulting. “This aspect of any company’s Internet strategy is the most important because it doesn’t matter how much traffic a web site gets, if no one is responding, then it is all gone to waste.” said Hopkins.

The teleseminar, given by Creme Magnolia, is part of a series of monthly Teleseminar training classes that are free to Creme Magnolia members. Currently, membership is free and business owners cam sign up at http://crememagnolia.net. This month’s teleseminar is focusing on the more technical aspects of marketing a business.

Those that are interested in finding out how to make their web site perform better can sign up for the free teleseminar at http://crememagnolia.net and ask to be put on the mailing list so they can get the call-in information […]

By |September 25th, 2009|News|0 Comments
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